Overview

Blockchain Programmatic Corporation (BPC) develops and operates the first blockchain-based programmatic advertising platform that includes DSP, DMP, and SSP components. It allows the integration of millions of small publishers and advertisers currently excluded from the value chain, offers fair distribution of proceeds, reliable fraud protection, cross-border payments and completely new level of advertising reach. BPC Platform consists of 3 core advertising technologies moved to blockchain for truly distributed nature: Blockchain DSP (BDSP), Decentralized DMP (DDMP), and Smart Contract Ad Exchange (SMARTEX). All modular platforms are developed using a unified architecture and shared components, designs, reports, and UI models. BPC Advantages BPC Platform allows authorized partners (agencies, freelancers) to serve customers with real-time campaign creation, management and real-time bidding arbitrage. Publishers add their ad inventory on the platform for maximum yield and transparency. Key benefits through the blockchain include: Integration of smaller publishers and advertisers into the advertising trade due to use of smart contracts for ad exchange management, adding up to $20B/year into the market Fair distribution of proceeds from advertisers to publishers (currently publisher gets less than 20% of what advertiser spends) Easy cross-border transactions through the use of CPM token as the payment instrument Transparent quality control and fraud protection through self-sustaining consensus-based curation