Overview

I advise, consult, and coach organizations and leaders in tech/wellness on launch strategy, product-market fit, innovation, and growth. Clients include: Spotify, Facebook, CREXi, Remedy Place, and others. Based on my previous experience mentoring startups and leading launches at Facebook, Uber, and Netflix, I help companies: - Define company/product positioning and messaging strategy - Develop go-to-market launch plan - Establish growth frameworks and product features - Identify the highest impact opportunities - Structure experiments to test campaigns for greater impact - Define user and market research opportunities - Innovate on existing product / MVP based on growth opportunities - Unblock leaders and managers from organizational challenges - Advise on implementing shifts in processes and approaches for improved outcomes - Nurture the adoption of new tools and mindsets for better performance