It began with kid`s jeans collection. It`s organizational scheme had two sectors: 1) production and 2) retail At the initial phase, the company had it`s market position with „Butik Beba“ bouthiques and „Beba Jeans“ trademark. In it`s further development it spreads its distributive network with an unique in-store concept, interior design, price policy and business politics. At that stage, the company gets recognized with its repositioned trademark „Beba Kids“ and completely repositioned corporate identity starting with new logo and logotype, corporate colours (Baby stripes), mascott etc. Today, Beba Kids production includes kids` clothes from the baby age to 12 years – throusers, T-shirts, sweatshirts, sweaters, shirts, soxes, jackets, hats etc. Clothing is made exclusively from natural materials such as cotton, wool, etc. Quality of imported materials, an unique approach to season collections through the depth and width of production range, as an additional services like animation, games, promo gifts, gives Beba Kids a special recognition on the market.
