TRUE VALUES SINCE 1844 The history of Baur au Lac started in 1844, at a privileged spot in the heart of Zurich, in a unique building throughout conceived from the beginning to meet the very high standards of exceptional customers. Since then, we also cultivate our passion for wine culture with devotion. Our True Values accompany us to the heights. Today, as yesterday, we are driven by the great reputation provided by our history. We celebrate the six generations that have presided over the destiny of our company, a company that remains in family hands to this day. This tradition is the cornerstone of our current business. You, dear customers, are the focal point of our mission statement. Your satisfaction is our main motivation. Professional advice based on a detailed knowledge of wine plays as important a role as putting together a coherent product list. ‘True Values, the best in the world’ is the motto we follow in the selection and purchase of wine. We offer an up to date selection, rigorously sourced and chosen. We always seek to develop loyal relationships based on mutual trust with our suppliers around the world. Our employees are wine lovers who work to improve their knowledge through internal and external training. Their goal is to be able to provide the best advice for your choice of wine whatever the occasion: whether it’s buying a single bottle to drink, choosing an exclusive gift or organising a tasting for your company. Every day we look forward to being able to delight you with wonderful wine moments! Baur au Lac Vins stands for premium wine leadership, exclusive wine experiences and more than 170 years of tradition in highest quality and uncompromising service standards.
