We Build Strategies, Experiences, and Brands that Help Companies Break Through the Noise and Grow. The Bassett Business Group is a collection of strategy, consulting, and marketing companies that align and integrate communication to help companies grow and realize big change. In academic-speak; our core approach is applied communication psychology. In practice, we are thinking and doing company for your business, fueling growth by forging meaningful connections with people — whether those people are inside your office suite, across town, or halfway around the world. Our team brings nearly 300 years of experience across disciplines to the table. Our expertise is steady, global, and thick-skinned — part of our Detroit roots. Meanings are in people, not in words - we all bring our unique perspectives to make meaning of the same message. That's why we have designed our team so that our skills, experience, and viewpoint, are not redundant. That allows us to design communication strategies and plans that move your audiences towards you and mutual goals. We bring a high level of expertise and a Detroit edge to every client, honed by decades of work with clients ranging from Fortune 100 companies to startup concerns. Our team spans the globe, from Detroit to Pune, India, and consists of specialists with extensive professional experiences in all areas of strategic communication analysis, design, and implementation. And because it's always working hours where our team resides, we provide services whenever (and wherever) you require. Our Work While we are experts at communication, we don't talk out of school. We do not announce clients, list them publicly, or discuss the details of client work. Our clients appreciate that their business is, well, their business. Nonetheless, we've listed some of our work below to give a sense of the breadth and scope of what we do.
