Overview

Basque Automotive Worldwide Leadership was founded by Juan Mª López Osa, Secretary General of AEGA (Association of Automotive Entrepreneurs of Gipuzkoa) after a digital immersion program in Germany with European Leadership. The objectives of this brand thought leadership 2.0 concept are: 1.- To promote the transformation of the automotive sales and after-sales sector towards: 1.1.- The new mobility, climate change and issues that imply changes in mobility, structure of cities and towns, lead us to an energy mix in which vehicles and mobility will be intermodal, that is, the user will use the vehicle , public and private transport depending on your needs and the type of travel you need at all times. 1.1.1.- Electromobility. Pure electrics. 1.1.2.- Hybridization. Electric hybrids and fossil fuels. 1.1.3.- Hydrogenization. Hydrogen-powered vehicles. They will take a little longer to arrive but they are a clear future. 1.1.4.- Other fuels. Gas becomes another important component of vehicles. 1.1.4.- Environmental sustainability. 2.- To promote technological change and the business models of the companies in the sector. Any company in the automotive manufacturing, sales and after-sales sector, whatever the type and size, -dealerships and official services, workshops, spare parts distribution, service stations and the scrap yards themselves-, will have to change, since the technology is going to be disruptive in certain cases and will be maintained for a few years in others. 3.-To promote business collaborative synergies. Whoever does not collaborate will not survive. 4.-To associatively integrate the automotive sector in the Basque Country. The future must be changed and made concrete as quickly as possible. Our associations will have to integrate or collaborate very closely. 5.- To drive change from within the sector itself led by AEGA.