We consider BAGH as an individual, and the first steps of getting to know a person are impressions. So, who is BAGH? BAGH is someone who stands against social pressures like patriarchy, fast consumption, and ideal body shape with their sentiment towards nature, environment, and people. They don’t back away from raising their voice for these issues. Not only they are opinionated and visionary about universal topics, but they are devoted to matters related to mental and physical health. Rather than becoming a fashion brand, BAGH’s priority is encouraging consumption awareness and rendering active environmentalism a habit. Therefore, BAGH collection is a milestone for achieving these sentimental goals. Accordingly, we adopt the “slow fashion” mindset, because we aim to include consciousness in our routine shopping behavior. Being stylish is a need, but in the long run, consuming the wrong resources won’t ruin our way of dressing, but will damage our way of living. BAGH’s ideology is more of a range rather than a one-way direction. Apart from being an "environmentally friendly" brand, we hold a solution-oriented stance, aware of current problems. In doing so, we stand by those whose voices are not heard and rights are ignored. We can think of this brand not only as a shopping site but also as the meeting point of a community that thinks about the future. We welcome everyone who sees a part of themselves in the stories we tell and share or is willing to grow from like-minded people’s stories.
