BAD COUTURE is a young paris based luxury ready to wear fashion brand for tech-rock inspired unisex menswear. In December 2017 the brand launched in TLV their first collection and since then been focusing their main activities online, in selected retailers, and through their official website. The artistic direction of the brand is based upon the idea of ironic dissonance between bad behavior and haute couture. The aesthetics of the brand are strained from space rock and deep house culture. Art nightlife and music are the guidelines which defines the identity and universe of our costumers. The appeal of the brand lies not just in its dark decadence influences but also in its exclusivity, the garments are produced in limited quantities. The raw materials are imported from all over the world with an emphasis on fabric and hardware quality, manipulations technology and attention to details.
