ASFAR, the Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund, is mandated to contribute in shaping the future of tourism in Saudi Arabia. We are committed to co-invest with the public and private sector to turn promising cities into attractive tourism destinations. Through strategic and destination investments, we tap into hospitality, entertainment, retail, and food and beverage sectors to put Saudi Arabia on the global tourism map and achieve the ambitious goal of attracting 150 million tourists per year by 2030. At ASFAR, we partner with investors to transform promising potentials into a winning reality, driving the growth of the Kingdom’s tourism sector.
