Established in 1999, homegrown perfumery brand Areej Al Ameerat was born of the vision of Emirati perfumer and businessman Ali Mohammad Al Mulla, dedicated to bringing excellence and glamour with each creation. As fine fragrances are a huge part of the Middle Eastern culture - often seen as a mark of status and way of expression - Al Mulla combined the rich Arab heritage, with creativity and expert craftsmanship to arrive at his brand of passion, with the promise to deliver the most exquisite scents and an unmatched sensory experience. A member of the Asam Agar Oud Association, Al Mulla sources the most expensive and highly sought after Oud directly from its origins in the Indian forests. The brand’s uncompromising dedication to extracting this rich and rare ingredient served as the beginning of its journey to opulence. Through years of creating and capturing luxury, the Areej Al Ameerat portfolio has grown to feature three exceptional pillars - Oud, Perfume and Oud Oil, with seven exquisite collections - The Royal collection: reflecting the timeless tradition and sophistication of the Middle East, The Jewels collection: expressing modernity, elegance and opulence, the Oud collection: created with the richest Oud in the world, the Mubakhar collection with three smoky notes, the Blends collection with six notes, the Syoufi collection with five fragrances and the Pure Dahn Al Oud collection.
