AREA
Retail Apparel and FashionView the employees at
AREA-
CATERINA CUOGHI INDUSTRIAL DIRECTOR
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Bologna, Emilia-Romagna, Italy
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Rising Star
Casey Masone Production Assistant at AREA Studio NYC-
New York, New York, United States
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Rising Star
Tiago Fernandes vendedor Area-
Matosinhos, Porto, Portugal
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Rising Star
Jennifer Sims Director Of Technical Design-
Rising Star
Spencer Carroll Fashion Design with Marketing at Central Saint Martin’s-
New York, New York, United States
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Rising Star
Overview
Founded in 2014 by designers Piotrek Pansczczyk and Beckett Fogg in downtown New York City, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour. Beckett is originally from Lexington, Kentucky, and Piotrek was born in Poland and raised in Holland. After experience at Calvin Klein Collection and Chloé, respectively, they met at Parsons while pursuing their Masters in Fashion Design and Society. The designers meld their uniquely diverse backgrounds to explore history, aspiration, and conceptualized ideas of glamour through AREA. Exploring perceptions of femininity and beauty are an ongoing reference for AREA; the ways in which these ideals evolve and change across time and cultures is a driving inspirational force for the brand. Through examining and challenging the evolution of beauty ideals, AREA celebrates duality and togetherness. AREA’s signature style is multi-faceted; witty, inherently glamorous, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities. Currently stocked at leading retailers around the globe, AREA has grown beyond its Downtown roots, spreading its ethos of inclusiveness and irreverent glamour around the globe.
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