Overview

What is Answer Marketing? Direct sales and branding by answering highly ranked questions your future customers are already asking. Your future customers are already searching for the answer your product or service solves. If you're not in front of your prospects during their "answer-seeking process", your sales are going somewhere else. Answer Marketing places you in front of prospects during their decision making process. A well managed answer marketing campaign also makes "robot food" for the machine leaning, artificial intelligence robots to consume. When AI consumes your content, your Search Engine Optimization efforts propagate upwards. Not only will you rank for the questions your customers seek, but you will also propagate in the awareness of your industry as humans interact with your content. AI seeks to feed humans the most useful content. When humans interact with content (by visiting, viewing, reading, liking, sharing) the algorithms take notice and begin consuming the data. When your company answers prospects' questions, you feed the machines and human interests at the same time. When your content feeds human interest and machine learning algorithms, you win! Visit our website for more information.