Anipet, Israel’s biggest, leading pet food and supplies store chain, established in 2008, heralds a new age in the field of pet equipment. A chain with nationwide distribution, with stores in different commercial centers, Anipet offers its customers a variety of products and performs deliveries throughout Israel. The chain, with 250 employees, consists at present of 39 branches spread throughout Israel, from Kiryat Shmona to Eilat. All Anipet branches are owned by the chain, without concessionaires or outside investors, except for the company’s owners. Anipet was established by three partners, Oded Shilon, Eran Shilon and Ben Efrati, who joined forces on the basis of their shared love of animals and their desire to benefit them, in addition to their business synergy. Anipet’s economic operating turnover is over ILS 130 million per year. Anipet currently represent over 40 international brands from 22 different countries around the world. The chain’s customers are private customers, and Anipet mainly performs retail sale, together with specific wholesale. Anipet employs a unique, uniform branding language, expressed in all levels of the company’s operations, from the employees’ shirts to the stores’ design, vehicle and truck branding as well as the company’s website and Facebook page. A New Age for Pets Anipet brings a new and innovative message to the world of pets and their owners. The chain offers its customers the largest, widest variety of products, so you can find almost all pet products under one roof. Anipet sells over 5,000 diverse and different items intended for pets, including food, toys, snacks, doghouses, clothing, straps, leashes, collars, gadgets, and more. Anipet strives to hold and offer to its customers the full range of the product catalogs of the world’s leading manufacturers, in addition to popular products designed for animals. Professional Expertise as a Service Anipet cares about its customers and their pets, and therefore puts great efforts
