Amounee is a word taken from a mantra of power, real inner power, written in gurmukhi by shri guru gobind singh ji. It literally translates to "beyond silence". Mahatma Gandhi said - “A country remains poor in wealth both materially and intellectually if it does not develop its handicrafts and its industries and lives a lazy parasitic life by importing all the manufactured articles from outside”. Our aim is to finally realize this ideal because our artisans need us more than ever. The need of the hour is a concrete solution that’s modern, revolutionary and capable of bringing about true change. Our primary objective is to connect the artisans directly to the urban market. Our strategy is to provide a digital platform where nationwide clients can conveniently establish communication and business with the rural artisans from the remotest corners of the country. Consequently not only do these artists get remunerated fairly with no middle men to manipulate prices, but also city dwelling urban Indians get access to 100% authentic handcrafted products emerging straight from the heart of India. All taking place in the comfort of their living rooms. As a result this will not only help in the digitization of the hand-loom and textile industry but also help generate tremendous income in rural poverty stricken areas. Amounee helps provide a personalized buying experience for textile lovers and bring back handicrafts and hand-loom in the public attention. Other direct benefits are affordable price points for premium products hence the hand-loom and textile industry benefits hugely due to boosted sales. So without a doubt Amounee is the most convenient hassle free way to shop authentic textiles and crafts from the most improbable places, and at the same time contributing to such an immense cause.
