Overview

Nikita Gupta, founder of New Delhi based jewellery brand named ‘Amama’. "Amama” means Amma in Telugu which is how Nikita used to address her grandmother who’s currently in her 80s. She has developed Amama into a brand that aspires to tell stories of people who buy jewellery and also people who make it, through its products. Founded in the year 2017, Amama specializes in handcrafted jewellery and curates unique jewellery pieces from different parts of the world.