Applying digital marketing strategy to execute cross-functional campaigns leveraging email, social media, and web properties. Areas of focus include: Email Marketing: - Responsive design - Layout and support optimization for major mail clients - List segmentation - Campaign integration with social media platforms and landing pages - Data analysis Graphic Design: - Adherence to unified digital brand identity - Social media cover pages/profile images - Web page design and re-skinning - Logos, branding, and style guide consultation and design Websites/Landing Pages: - Responsive design - Principles of UI and UX - Maintenance (content/imagery/functional) - Data capture, tracking, and marketing software integration
