RECOGNISING AND MASTERING CHANGE, OVERTAKING COMPETITION. ALICE TO BOB SHARPENS BRAND, OFFER AND BUSINESS MODEL. We are experiencing radical climatic, social and technological change. This is the moment to reposition ourselves and to actively use this change for our own benefit. Because customers and employees react to change and align their behaviour with new meanings. Successful companies offer their customers and employees this meaning, because people are seekers of meaning and confer meaning on themselves through their decision for a company, offer or brand. What is considered significant and what is not is subject to radical change. Only those who understand this can overtake. http://www.alicetobob.de/impressum.html
