Afrokart is a comprehensive B2B e-commerce eco-system driven by analytics, tailored communication and a transparent supply chain, inducing a value chain based model which integrates customers, service providers and suppliers. The fulfilment model will initiate communication to stakeholders based on analytics and insights, thereafter provide an easy customer purchasing interaction. Afrokart aims to optimise the value chain by disrupting the Sub Saharan Africa distribution model through insights, targeted communication and a direct route to market. Afrokart is positioning itself to serve the tech enabled African consumer, as a digital commercial eco-system using advanced analytics to fulfil known needs. Afrokart will take a granular view of growth, creating critical localized mass by community, adopting a more sophisticated approach to pricing and assortment to suit local needs and preferences. The current landscape sees a fragmented and complex network of distributors and agents adding costs to the value chain of products and services. Afrokart will help brands segment and manage each market strategically by creating a direct route-to-market model tailormade for each community. Afrokart’s mission is to build a fulfilment model, that initiates communication to customers based on analytics and insights, and then provides an easy customer purchasing interaction and fulfils through a transparent supply chain
