Overview

The birth of Adam Horeca Group story started at the end of 2015 with the launch of Sweetella, a dessert venue that aspires to differentiate itself through the implementation of creativity, artistry and spontaneity in the preparation of desserts, together with the addition of a wide array of toppings and syrups. This is manifested through the preparation of Sweetella’s signature specials, such as the Double Waffle, the Three Steps to Heaven, the Sweetella burger and many more. Furthermore, Sweetella goes beyond the ordinary customer-seller interaction and puts special emphasis on relationship-based selling, whereby immersing guests in a positive, welcoming and friendly atmosphere is put at the forefront. In doing so, the brand aims to be perceived by the guest as energetic, vivid and entertaining. Sweetella immediately established itself as the dessert spot of Amsterdam for local and international dessert lovers. The succes story continued with the creation of our favorites such as Pancake & Omelette Bar (serving the best eggs and pancakes) PASTA PASTA, a pizza and pasta bar, Hotel & Bar 55 ( a boutique hotel of 9 rooms with a cozy irish pub), Bistro 40-45 (a tendering winning French bistro styled store). In 2018 the group made a step outside horeca with the opening of the first fully productrange CBD store. With a range of products as of top quality Swiss oils, cosmetica, coffee, candy, protein bars, honey we are leading in the CBD retail in Amsterdam. Since 2021 we are an official distributor of the CBD brand CBD and Sport. This is the first lifestyle CBD brand used by smart athletes. We have a product range of CBD whey protein, CBD pre workouts, multivitamines and so on.