Accelerant Research
Market ResearchView the employees at
Accelerant Research-
Rachel Capps Senior Qualitative Recruiter and Translator
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Raleigh-Durham-Chapel Hill Area
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Top 10%
Jon Neal Director of Qualitative Services-
Charlotte, North Carolina Area
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Rising Star
Paul Rubenstein, Ph. D. Consigliere, Accelerant Research-
Charlotte
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Top 5%
Anand Loganathan Intern at Accelerant Research-
Charlotte, North Carolina, United States
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Rising Star
Overview
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)
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