Ad Benchmark Index (ABX) - Focused on driving ROAS & ROI through ABX's Creative Feedback Loop powered by the largest global syndicated integrated insight solution. Used by the world's largest advertisers, enabling unmatched creative and business effectiveness that has been proven to align and correlate extremely well with sales lift. Thousands of creatives (TV, online video & display, radio, print, in-store, OOH, FSI, social, podcast, product placement, and product integration, etc.) are evaluated against in-market ads weekly using a singular, proven methodology. Every evaluation includes the ABX gold standard gender equality, multicultural, and social sensitivity metrics, in addition to other data points are captured about today’s ever-changing consumer such diversity, faith, sustainability, brands purchased, social media usage, media watched, etc. ABX Advertising Benchmark Index is a research partner to the RAB (Radio Advertising Bureau) and ANA (Association of National Advertisers). Contact Us: 347.443.8869 or info@adbenchmark.com
