Founded in 2007, A2Bplanning is the collaboration of two marketing researchers and brand strategists, Marilyn Monturio and Kate Van Dam. We work with clients across a range of industries, including healthcare, tech, financial services, food & beverage, home décor, nonprofit and education. The type of work we do for our clients is varied as well; from brand positioning and brand health tracking to attitude & usage and new product testing to website evaluation and creative testing. Each and every project we do is designed specifically to meet the unique information and insight needs of our clients. There is no "off the shelf" approach. And even better, one of us is the lead on each and every project. There is no "bait and switch" with a junior team.
