We believe great food comes from doing what is right for all, whether by making nutritious food that is prepared safely with ingredients that are responsibly sourced, or being a caretaker of our communities and environment. Our commitment to being a good corporate citizen comes to life through our focus areas: better planet, good food, stronger communities and responsible sourcing, and it drives our robust environmental and social initiatives. In 2015 oat-based products were not common in the Egyptian market, 4A Nutrition took the initiative to introduce Lino Oats with the privilege of being the first inspiring, innovative, and trustworthy Egyptian market leader in providing genuine oat-based products. Now Lino is the leader of the oat industry in Egypt, enjoying its stronghold with a big market share. It continues to maintain a high level of awareness to meet the objectives of staying ahead of competition, further grow market share, and increase oats consumption. Our vision is to inspire communities by connecting people to nutritious lifestyles, where flavor and quality are our commitment to make people's life more nutritious and easier than before. Our mission is that every day we fuel our passion to make a nourishing environment by Lino's tasty yet nutritious oat-based products as we have a very simple mission " Eat Good, Feel Good"
