Experience

Zenith Group

• Sweden
• Venture Capital and Private Equity Principals

• Director Marketing & Operations

  • Sep 2018 - Present

  • Branding and marketing consulting services • Social media presence • Strategy design and implementation • Branding and marketing consulting services • Social media presence • Strategy design and implementation



MAZRUI INTERNATIONAL

• United Arab Emirates
• Investment Management
• 200 - 300 Employee

• Marketing Manager - SHFTC (Style House Fashion Trading Company)

  • Jan 2013 - Sep 2014

  Marketing - shared services - Brands: Etam - 123 - NOA NOA - PART TWO Accountability for all forms of strategic marketing with tactical issues deployed for the relevant brand, ensuring total differentiation, clear positioning and brand longevity.Marketing management• Develop, maintain and implement marketing strategies to drive e-commerce and communication • Compile marketing calendar outlining the various initiatives• Evaluate customer research, marketing conditions and analyse competitor data• Optimise and control marketing spend • Ensure that the marketing mix for the various brands are communicated through the appropriate promotional method• Ensure effective communication and implementation of all marketing activities to operational team. • Evaluate and measure the effectiveness of all marketing/advertising activities.Advertising, Promotions and Public Relations:• Ensure excellence in the execution of advertising strategies in line with the marketing plan to achieve the marketing objectives.• Ensure the image and positioning of the Brand is maintained at all times by strictly adhering to the Brand corporate identity.• Plan PR strategy for new brand launches and store openings.• Effectively manage the timeous delivery of collateral material.• Provide creative and directional input for all material used in customer communication and brand promotion. • Manage the implementation of advertising campaigns to ensure maximum impact.• Attend special events and functions on behalf of the company to support networking Show less

• Marketing Manager - ELDIAR

  • Jan 2013 - Sep 2014

  Eldiar - Unique, Distinctive Furniture & Design Consulting Services• Generate new customer leads (individual, corporate and government entities)• Create brand awareness by engaging with customers on a one-to-one basis • Brand promotion through presentations that engage with the customer • Establish relationships by delivering on expectations• Maintain customer relationships with follow-up on satisfaction surveys• Arrange invitational showroom events• Exceed customer expectations by providing exceptional service which installs confidence as to the quality of our product • Engage in proactive problem solving Show less

• Marketing Manager - STEERS UAE

  • Jan 2013 - Sep 2014

  • Develop, maintain and implement marketing strategies to launch STEERS in the U.A.E region. • Formulating and delivering comprehensive marketing strategies to ensure longevity of the brand in the region.• Research and establish branding and positioning for a new entry into the Food and beverage market in the U.A.E• Relationship management with South Africa shareholder, Famous Parent · Famous Brands Ltd• Event planning & delivery for opening and regional roll out of stores in Yas Mall and Dubai.• Website design in collaboration with STEERS South Africa and the branding agency• PR, communications planning and message development,• SEO strategy, online copywriting, • Prepare and monitor marketing budget for various mediums• Plan yearly marketing and promotions activities calendar• Prepare and monitor marketing budget for various mediums• Plan yearly marketing and promotions activities calendar• Day to day team managementSteers is one of South Africa's most recognizable quick-service restaurant brands. The company is well known for serving flame-grilled burgers made from 100% pure beef and handmade chips. More menu items include chicken burgers, ribs as well as ice cream and milkshakes.Steers.co.za Show less


University of South Africa/Universiteit van Suid-Afrika
• South Africa
• Higher Education
• 1 - 100 Employee
• BA Communications Degree - Student

  • Feb 2011 - Dec 2012
• Executive PA & Marketing Assistant to General Manager - SHFTC

  • May 2009 - Feb 2011

  SHFTC (Style House Fashion Trading Company) Executive Assistant: • Compile & formatting PowerPoint presentations • Coordinate travel arrangements (flights, accommodation, per diem, and transfers). • Arrange yearly strategic conference; • Assist monthly board pack editing. Marketing & Brand development: • Advertising space and Media bookings • Store openings, fashion shows and media invitations. • Design website for 5 brands, source printers for Letterheads, Business Card designs and PowerPoint templates. • Assist our France team in distributing information, marketing material and writing of brand press releases. • Research and Explore loyalty programmes • Ensured customer satisfaction and maintaining communication and offerings trough SMS campaigns and e-mail database. • Research and retail development plan based on location and demand. • Online marketing development and social media implementation of Facebook and twitter. Human Resources: • Assist with HR recruitment, retaining and training. • Performance management • Coaching and mentoring to selected staff members • Arrange team-building events • Inception of a rewards and recognition programmes for employees Finance functions: • Assisted with petty cash • Reconcile brand managers expenses • Forex conversation to currency required • Issuance of travel per diem Office Management & Business Development • Plan IT infrastructure, implementation and maintenance. • Improve customer experiences • Identity procedure problems, implement improvements and maintain new set of standards. • Research and develop brand opportunities and store layouts with General Manager Special achievements: *Duties expanded after 1 month to include Office Management and Business development Reason for leaving: Decided to complete my BA Communications Degree Show less



Pure Capital Partners

• United Arab Emirates
• Investment Management
• 1 - 100 Employee

• Office Manager - Pure Real Estate Division

  • Jan 2008 - Mar 2009

  Office Manager • Established all infrastructures for the new office e.g. telephone lines, internet and cabling. • Interviewed and hired the following staff: Receptionist, PA to GM, PRO, Marketing positions, Graphic Designers, Accountants, Head of HR and all other support services that was required. • Purchased office equipment and furniture, designed and implemented office filing system, planned purchasing and control of all stationary. • Designed and sourcing of printing companies for business cards and collateral required for smaller business establishment with the group. • Implemented a health program to ensure ease of access to enjoy a daily made lunch and a welcome to the office with a morning smoothie • Performed general executive assistant duties e.g. compose and typing of correspondence, making travel arrangements and booking hotel accommodation. • Coordinate with the Director of design and his 7 team members on possible location changes • Sourcing new premises since the company was expanding rapidly and becoming too big for the current location. • Planning the move of office location with sourcing new services for the expansion e.g. Etisalat, parking bays and cabling for IT systems within the new premises • General office management, (coordinating of building maintenance tasks e.g. air-conditioning repair and cleaning, plumbing, décor changes e.g. blinds installation and painting. Bookkeeping • Performed bookkeeper duties: creditors control, debtors’ control and managing petty cash • Compiled policies and procedures related to HR and Finance e.g. purchasing procedures Special achievements: *Received a 33% salary increase in June 2008 in recognition of my excellent work performance. Reason for leaving: A downturn in real estate markets forced to company to downsize and close certain lines of business. Show less



Emperors Palace Hotel Casino Convention and Entertainment Resort

• South Africa
• Gambling Facilities and Casinos
• 500 - 600 Employee

• Entertainment Supervisor – Middle Management Level

  • Jan 2001 - Jun 2007

  Event Management, Marketing & PR support and Client liaison • Resolved customer problems and responded to queries • Liaised with ticketing agents, artists and corporate clients • Chaperoned various celebrities and act as company representative • Assisted in securing sponsorships for charity shows/events. • Assisted with compiling of marketing material to go to newspapers and various advertising agencies • Coordinated of group bookings, special events, promotional activities, & competitions with the Marketing department. • Event management and ticketing. • Planned, coordinated and implemented loading of shows with ticketing agents. • Providing show set-up information, assisted with management, and delegating of duties for show management. Executive Assistant duties • Arranged flights, hotel accommodation, and welcome package for the artists. • Prepared of business correspondence. • Performed office management duties and overseeing support staff. HR responsibilities and management of 10 staff members and 30 casual labour • Provided training, motivation and mentoring. • Recruitment, selection and induction of staff. • Performance management of staff members and disciplinary process. • Designed and implemented office policies and procedures • Administer time keeping system KRONOS Financial control and reporting: • Revenue control duties – Reconciliation of events and shows. • Refunds authorized and issued. • Preparation and analysis of sales, revenue and rates reports. *Special achievements: • Performance Assessment Rating - Exceeding expectations, going the extra mile and assisting in projects beyond ones’ normal deliverables. My rating was the highest in the department from 2001 until June 2007 • Awarded the Top Student prize for MAP (Management Advancement Programme) - University of the Witwatersrand Business School. • Promoted from P11 level to P10 level - Increased in level of responsibility and duties - 2004 and received a merit increase Show less