Dmytro Zaplavskyi
CEO, Co-Founder at D-LAB- Claim this Profile
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English Full professional proficiency
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Ukrainian Native or bilingual proficiency
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Russian Native or bilingual proficiency
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German Limited working proficiency
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Bio
Dora Lakatos
Entrepreneurs are not born every day. It is very unique to see young professionals excel in the start up space and participate in the founding teams of more than one successful companies. Dmytro is one of them. He has a great track record of building successful companies and actively participating in growing successful organizations. I was blessed to have Dmytro join appxpand when we decided to put our heads together and create something unique in the industry. Thanks to his involvement, business focus and straightforward management style – we were able to quickly see improvement points and were able to steer our business to a direction of continuous improvement and growth. He is an individual who you can trust at all times to provide constructive feedback and solutions. I truly enjoyed working with Dmytro – he has a unique skill set, excellent technical and product understanding and the eye of en eagle for business! I learned a lot from him during our time together and I am thankful for his commitment and dedication to making our team and company successful! I would recommend Dmytro to anyone in the industry – I have no doubts that we will hear a lot from him in the future!
John Rankin
Dmytro has worked alongside my team at Bee7 since August 2014 and has strove to ensure both companies are optimizing the value and revenues from mobile media campaigns. Very quick to react and diligent in an extremely pressured fast moving environment. A pleasure to work with.
Dora Lakatos
Entrepreneurs are not born every day. It is very unique to see young professionals excel in the start up space and participate in the founding teams of more than one successful companies. Dmytro is one of them. He has a great track record of building successful companies and actively participating in growing successful organizations. I was blessed to have Dmytro join appxpand when we decided to put our heads together and create something unique in the industry. Thanks to his involvement, business focus and straightforward management style – we were able to quickly see improvement points and were able to steer our business to a direction of continuous improvement and growth. He is an individual who you can trust at all times to provide constructive feedback and solutions. I truly enjoyed working with Dmytro – he has a unique skill set, excellent technical and product understanding and the eye of en eagle for business! I learned a lot from him during our time together and I am thankful for his commitment and dedication to making our team and company successful! I would recommend Dmytro to anyone in the industry – I have no doubts that we will hear a lot from him in the future!
John Rankin
Dmytro has worked alongside my team at Bee7 since August 2014 and has strove to ensure both companies are optimizing the value and revenues from mobile media campaigns. Very quick to react and diligent in an extremely pressured fast moving environment. A pleasure to work with.
Dora Lakatos
Entrepreneurs are not born every day. It is very unique to see young professionals excel in the start up space and participate in the founding teams of more than one successful companies. Dmytro is one of them. He has a great track record of building successful companies and actively participating in growing successful organizations. I was blessed to have Dmytro join appxpand when we decided to put our heads together and create something unique in the industry. Thanks to his involvement, business focus and straightforward management style – we were able to quickly see improvement points and were able to steer our business to a direction of continuous improvement and growth. He is an individual who you can trust at all times to provide constructive feedback and solutions. I truly enjoyed working with Dmytro – he has a unique skill set, excellent technical and product understanding and the eye of en eagle for business! I learned a lot from him during our time together and I am thankful for his commitment and dedication to making our team and company successful! I would recommend Dmytro to anyone in the industry – I have no doubts that we will hear a lot from him in the future!
John Rankin
Dmytro has worked alongside my team at Bee7 since August 2014 and has strove to ensure both companies are optimizing the value and revenues from mobile media campaigns. Very quick to react and diligent in an extremely pressured fast moving environment. A pleasure to work with.
Dora Lakatos
Entrepreneurs are not born every day. It is very unique to see young professionals excel in the start up space and participate in the founding teams of more than one successful companies. Dmytro is one of them. He has a great track record of building successful companies and actively participating in growing successful organizations. I was blessed to have Dmytro join appxpand when we decided to put our heads together and create something unique in the industry. Thanks to his involvement, business focus and straightforward management style – we were able to quickly see improvement points and were able to steer our business to a direction of continuous improvement and growth. He is an individual who you can trust at all times to provide constructive feedback and solutions. I truly enjoyed working with Dmytro – he has a unique skill set, excellent technical and product understanding and the eye of en eagle for business! I learned a lot from him during our time together and I am thankful for his commitment and dedication to making our team and company successful! I would recommend Dmytro to anyone in the industry – I have no doubts that we will hear a lot from him in the future!
John Rankin
Dmytro has worked alongside my team at Bee7 since August 2014 and has strove to ensure both companies are optimizing the value and revenues from mobile media campaigns. Very quick to react and diligent in an extremely pressured fast moving environment. A pleasure to work with.
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Credentials
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Bright Data Compliant
Bright DataMay, 2023- Sep, 2024 -
Google Analytics Platform Principles 100/100
GoogleMar, 2014- Sep, 2024
Experience
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D-LAB
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Germany
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Advertising Services
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1 - 100 Employee
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CEO, Co-Founder
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Aug 2017 - Present
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InternetQ GmbH
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Germany
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Telecommunications
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1 - 100 Employee
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Head of Publisher Account Management DACH
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Aug 2016 - Aug 2017
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Head of Mobile Partnerships - Founding Member
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Jan 2015 - Feb 2016
Results: - 7 digit number amount in profit contribution to appxpand growth in 9 months of 2015 - delivered great number of ROI positive customers for such clients as Lyft, Uber, Zynga, Scopely, Big Fish Games, Yandex, BlaBlaCar, Zalora, Zappos, FanDuel, DraftKings, Blackberry, Ola Cabs and others - contributed to revenue growth in mobile marketing for crobo companies from 15% to apprx 90% over the last 2 years - brought half of the TOP 10 best performing publisher partners both for crobo and appxpand Responsibilities: - Key account management for top traffic sources and media partners - DSP/SSP/AdExchange sales and partnerships (over 30+ partners integrated) - Strategic development and planning - Company operational processes set up and optimization (advertisers, publishers and tech) - Strategic partnerships with media partners and advertisers Show less
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crobo GmbH
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Switzerland
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Software Development
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1 - 100 Employee
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Strategic Business Development Manager
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Jul 2013 - Jan 2015
Mobile marketing business development: - ProSiebenSat.1 exclusive campaigns promotion - Strategic partnerships with mobile games studios and media publishers - Strategic development of mobile marketing division Mobile marketing business development: - ProSiebenSat.1 exclusive campaigns promotion - Strategic partnerships with mobile games studios and media publishers - Strategic development of mobile marketing division
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Founding Member & Business Development Manager / System Manager
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Jun 2012 - Jun 2013
Main responsibilities: affiliate network system management, technical account management, technology analysis, improving user experience, optimisation of mobile tracking processes, business development. Main tasks/results presented below but not limited to the following: - Leading technical account management for all game publisher accounts including: King.com, GREE, EA Sports, Machine Zone, DENA, Wooga, Supercell, Social Quantum, Game Insight and others - Managed the first media buying campaigns at HitFox GmbH - Completed a research for business opportunities in mobile marketing, thereby contributing to the establishment of 2 new businesses: Applift GmbH and GameFinder GmbH - Early stage product development for Applift: system, tracking, mobile widget etc. - System management for Applift: Budget monitoring, reports, offers integration - Integrated over 100 games from 50+ major game publishers with Applift publisher network - Conceptualized and implemented the customer lifetime value tracking mechanism - Integrated Applift system with all major mobile installs tracking tools - Set up the tracking for Media Buyers and other major media partners - Created extensive documentation of the tracking setup and system management for new employees Show less
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Business Development Manager (Mobile Marketing)
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Jan 2012 - Apr 2013
Main responsibilities include: business development, mobile marketing, product development (early stage), improving user experience. Main responsibilities include: business development, mobile marketing, product development (early stage), improving user experience.
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Strategic Business and Product Development [Internship]
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Feb 2011 - Jul 2011
Main responsibilities: development of pricing strategy and existing services, creating concepts for new services and products, competitor analysis and development of competitive strategy, improving user experience, optimization of content creation process.  The results of my work as a Business and Product Development officer include: • Framework creation for a content creation process which became a basis for all new production projects; • Development of automatic personalized emailing rules increasing loyalty of customers and sales; • Proposal of a learning function concept which lead to successful development, implementation and launch; • Improvements to learning process for new employees by creating precise recommendations and hints after an analysis of all production processes. Show less
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Customer service (Online Banking)
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Apr 2007 - Jan 2008
Main responsibilities: customer services via telephone and internet, service for banking cards operations, foreign customer service, internet banking support, feedback reports and active sales of banking products via telephone. Main responsibilities: customer services via telephone and internet, service for banking cards operations, foreign customer service, internet banking support, feedback reports and active sales of banking products via telephone.
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ProCredit Bank
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Germany
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Banking
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Customer service
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Feb 2007 - Apr 2007
Main responsibilities: customer services via telephone and internet, promotion of bank products and services, record maintenance and requests and complaints resolution, foreign customer services. Main responsibilities: customer services via telephone and internet, promotion of bank products and services, record maintenance and requests and complaints resolution, foreign customer services.
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Education
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Hanken Svenska handelshögskolan
Master's, Economics -
HHL Leipzig Graduate School of Management
Master's, General Management -
Kyiv Institute for the Humanities
Bachelor (Honours), Finance