Experience

{{firstname}}

• Hospitality
• 1 - 100 Employee

• Senior Director of Client Services

  • Jun 2022 - Present

  Helping our client partners bring their innovative ideas to life. At {{firstname}}, I lead our Client Services team to launch and manage our Donor Engagement Team and Digital Development Officer programs. We build bespoke strategies to help our client partners capture attention and inspire action from their supporters. Reach out if you want to find out what we're building at {{firstname}}!

• Director, Digital Marketing

  • Feb 2021 - Jun 2022

  I work with clients to put their ideas into action. My role is to pair our technology stack with digital marketing tactics to meet client goals. Whether it’s mapping out donor journeys for Giving Day, or implementing a digital ads campaign to get the right message in front of the right audience, I’m always looking for modern solutions to age-old fundraising problems.{{firstname}} offers industry-leading donor engagement and fundraising technology, strategic planning, training, campaign execution, and content production. Our top services include Digital Development Officer programs, Student Engagement Team programs, giving days, crowdfunding, and online giving infrastructure.



BWF

• Environmental Services
• 1 - 100 Employee

• Director, Digital Marketing

  • Dec 2020 - Jun 2022

  Helping nonprofit partners #DoDigitalBetter at BWF and Groundwork Digital. Get in touch to learn what solutions we offer! Helping nonprofit partners #DoDigitalBetter at BWF and Groundwork Digital. Get in touch to learn what solutions we offer!



Franklin & Marshall College

• United States
• Higher Education
• 700 & Above Employee

• Associate Director Of Digital Engagement

  • Sep 2018 - Dec 2020

  Responsible for the development of the Advancement division's integrated digital strategy. Develop social media, email marketing and overall digital engagement plan, from content creation to tracking and evaluation, across multiple channels for a variety of audience segments. Responsible for the development of the Advancement division's integrated digital strategy. Develop social media, email marketing and overall digital engagement plan, from content creation to tracking and evaluation, across multiple channels for a variety of audience segments.



University of Delaware

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director, Virtual and Experiential Engagement

  • Jun 2016 - Sep 2018

  In the newly created position of Assistant Director for Virtual and Experiential Engagement, I lead the planning and implementation of new initiatives that fall outside the lens of traditional alumni engagement. To create an integrated and comprehensive strategy, I carry out extensive research on new and emerging resources and conduct outreach with peer and aspirant institutions. A large part of my job is the building and managing of relationships, both within and without the university community. This includes partnering with development and alumni relations staff, as well as collaborating with Career Services and individual Colleges. All projects that I am currently working on have no precedence at the university, which allows me to articulate a strategic vision and work together with Advancement staff and campus partners to accomplish shared goals. Current projects include:• UD Career Advising Network (UD CAN): flexible, online career advisor volunteer opportunity connecting alumni with undergraduates and young alumni• Online networking sessions designed to facilitate networking connections between alumni in similar industries, geographic regions and more• Webinar series featuring alumni and other speakers discussing career and professional development topics• Management of DAR's Social Media Ambassador program• UDine: Program series that connects students with alumni who have offered to host dinners (on-campus and spring break versions of programming)• Paneled events, hosted by Career Services, designed to let alumni share their insight with current students• Always working and thinking about ways to quantify alumni engagement

• Assistant Director, Regional Alumni Programs

  • Jan 2015 - Jun 2016

  My time as Assistant Director of Regional Alumni Programs complemented my past experience, all while giving me the chance to grow as a professional and become proficient as an event planner, volunteer manager and strategic planner. I managed seven alumni club boards (>40 volunteers) in the university's most densely populated market, the Mid-Atlantic, carrying out over sixty events and engaging hundreds of alumni.Internally, I worked to develop a formal recruitment and on-boarding process that was implemented in all regional areas. After researching and bench-marking other institutions, argued for and implemented post-event NPS survey. Traveled throughout assigned areas to conduct discovery visits, which resulted in referrals to gift officers, new volunteer commitments and updated information for our database.



Albright College

• Higher Education
• 300 - 400 Employee

• Assistant Director of Alumni Relations for Events and Social Networking

  • May 2014 - Jan 2015

  At Albright, I built on my exposure to Advancement and was given the chance to lead and deploy a new engagement strategy; with a focus on utilizing social media and other online platforms to increase affinity. As part of a small office, I became well-versed in balancing, and prioritizing, multiple projects, which enabled me to learn and grow my skillset.Additionally, I served as the sole administrator in the Office of Alumni Relations for three months, giving me first-hand experience in managing budgets, delegating assignments and creating strategic plans. Highlights include:Created and developed marketing and communications plans (short and mid-term targets) • Facebook: Engagement rate increase of 50%; Twitter – Follower increase of 57%• Instagram: Created account, formulated plan for debut• Google Analytics: Evaluated metrics for alumni website and recommended a shift toward more mobile friendly website design• Email: Researched and employed best-practice methods of email communications to achieve •More unique click-throughs than previous quarter despite sending out 8,000 fewer emails •14.4% increase in overall event attendance •44% in pre-registrants for largest annual event, Homecoming Weekend • Oversaw and managed Young Alumni Executive Committee; staff liaison to Alumni Outreach subcommittee of the Alumni Association Board • Collaborated with Director to create Alumni Relations Short-Term (1 year) and Mid-Term (3 year) objectives and action steps to achieve desired outcomes• Grew an active volunteer network for a fully engaged and integrated volunteer pool focused on increasing overall membership size, facilitating greater engagement activities and experiences • Planned and executed regional, national and international events



Millersville University

• United States
• Fundraising
• 1 - 100 Employee

• Graduate Assistant - Dean's Office, School of Science and Mathematics

  • Aug 2012 - May 2014

  During my time in the Dean's office at Millersville University I had the opportunity to strengthen my strategic planning, website development and volunteer management abilities. I interacted with senior-level staff across multiple departments on a daily basis, forcing me to improve my communication skills and allowing me to grow as a professional. Below are a few highlights from my tenure:• Managed the School of Science and Math website• Coordinated hiring and management of 45 student workers for the 2013 and 2014 Science Olympiads• Served on two event committees: Brossman-Frisbie Science Lectureship and the Women in Math and Science Conference

• Admissions Office Intern

  • Dec 2013 - Apr 2014

  • Screened over two hundred student applicant files to determine Admission status. Made recommendations based on file review for acceptance, denial, and scholarship consideration• Managed Millersville’s Admissions social media accounts to promote the Admissions Office’s strategic goals of increasing their exposure and engagement with prospective students • Facilitated family / student information sessions and conducted tours for prospective students and their families