Head of Digital Marketing

• Jun 2022 - Present

Head of Digital | Assistant Manager

• Nov 2021 - Jun 2022

As 'Head of Digital' at AdFactors PR Lanka, I was able to acquire the knowledge and skills in the Public Relations and Crisis Management front. Key roles: - Strategizing digital plans to suit client requirements - Providing digital solutions to brands - Developing visual content - Producing videos - Guiding interns on managing digital platforms As 'Head of Digital' at AdFactors PR Lanka, I was able to acquire the knowledge and skills in the Public Relations and Crisis Management front. Key roles: - Strategizing digital plans to suit client requirements - Providing digital solutions to brands - Developing visual content - Producing videos - Guiding interns on managing digital platforms

Deputy News Editor (Web)

• Oct 2020 - Nov 2020

Being the Deputy Editor, I was leading a team of two young writers and helping them grow whilst growing the CT webpage and strengthening the CT digital presence. It was my responsibility to ensure that all KPIs are met and strategize the way forward for the CT webpage. As a deputy editor I was entrusted with: 1. Proof reading and fact checking the articles prior to being published 2. Managing and supporting junior writers develop their skills 3. Strengthen media relationships and build a network 4. Maintain the digital web page and ensure its consistent growth Show less

Sports Journalist

• Nov 2017 - Oct 2020

As a Sports Journalist and content creator, I worked with multiple stakeholders, ranging from the Sports industry, corporate world and Media and communications industry. I was constantly proposing new ideas, new opportunities and gaps for the growth of the company. In my tenure at Dialog Axiata, ThePapare.com, I was responsible of:1. Managing the live streams of sports matches - Coordinating with vendors, the producers, and the organizers. - Ensuring all TVCs, Banners and other adverts are properly aired 2. Writing creative articles on sports and other topics which could be monetized - Features, match reports, event updates, and numerous other forms of written content that could be sold 3. Developing video scripts ranging from short info-videos to in-depth documentary type videos. - Compiling rushes, fact checking, and writing voiceovers - Ensuring video authenticity and ability to monetize 4. Produced and hosted weekly talk shows on sports Show less

Content Writer

• Nov 2017 - Oct 2020

Content Writer

• Nov 2017 - Oct 2020

As a content writer I firstly developed my research and analytical skills which highly assisted me in investigating and authenticating information that I would come across. This position also provided me with the versatility of writing in different tones, settings and techniques, for numerous objectives, depending on the clients requirement. In short, my main roles were; 1. Developing creative stories every week to be featured on online news platforms 2. Reporting any corporate event/press conference 3. Building Media Relations 4. Developing strategic communications goals 5. Working closely with the graphics and video departments to ensure creativity and clarity in visuals 6. Writing copy 7. Developing video scripts Show less