Cynthia (Yun-hsin) Hsiao
Senior Art Director at BBDO Taiwan- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Leopold Taylor
Cynthia has been a delight to work with. We were originally so impressed by her graduation project on edible insects that we had to reach out and have a chat. Cynthia is ambitious, eager to learn and works like a pro across all sorts of design software from graphic to animation to film to 3D. She's helped us put together packaging designs, social media campaigns, marketing material and promo films. We call her the Taiwanese army knife. 🚀
Rich Wilson
Cynthia has been a really valuable partner working on the launch of a new co-working space in Crewe. She helped us with design work using an existing brand, maintaining its brand consistency and tone as well as producing a refresh to another brand. Her input was invaluable taking the work a day elements up a notch or two as well. She also prepared the artwork to a high standard which may not be exciting but it certainly stops us becoming the wrong kind of excited.
Leopold Taylor
Cynthia has been a delight to work with. We were originally so impressed by her graduation project on edible insects that we had to reach out and have a chat. Cynthia is ambitious, eager to learn and works like a pro across all sorts of design software from graphic to animation to film to 3D. She's helped us put together packaging designs, social media campaigns, marketing material and promo films. We call her the Taiwanese army knife. 🚀
Rich Wilson
Cynthia has been a really valuable partner working on the launch of a new co-working space in Crewe. She helped us with design work using an existing brand, maintaining its brand consistency and tone as well as producing a refresh to another brand. Her input was invaluable taking the work a day elements up a notch or two as well. She also prepared the artwork to a high standard which may not be exciting but it certainly stops us becoming the wrong kind of excited.
Leopold Taylor
Cynthia has been a delight to work with. We were originally so impressed by her graduation project on edible insects that we had to reach out and have a chat. Cynthia is ambitious, eager to learn and works like a pro across all sorts of design software from graphic to animation to film to 3D. She's helped us put together packaging designs, social media campaigns, marketing material and promo films. We call her the Taiwanese army knife. 🚀
Rich Wilson
Cynthia has been a really valuable partner working on the launch of a new co-working space in Crewe. She helped us with design work using an existing brand, maintaining its brand consistency and tone as well as producing a refresh to another brand. Her input was invaluable taking the work a day elements up a notch or two as well. She also prepared the artwork to a high standard which may not be exciting but it certainly stops us becoming the wrong kind of excited.
Leopold Taylor
Cynthia has been a delight to work with. We were originally so impressed by her graduation project on edible insects that we had to reach out and have a chat. Cynthia is ambitious, eager to learn and works like a pro across all sorts of design software from graphic to animation to film to 3D. She's helped us put together packaging designs, social media campaigns, marketing material and promo films. We call her the Taiwanese army knife. 🚀
Rich Wilson
Cynthia has been a really valuable partner working on the launch of a new co-working space in Crewe. She helped us with design work using an existing brand, maintaining its brand consistency and tone as well as producing a refresh to another brand. Her input was invaluable taking the work a day elements up a notch or two as well. She also prepared the artwork to a high standard which may not be exciting but it certainly stops us becoming the wrong kind of excited.
Credentials
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2022 Campaign Brief's The Work Shortlist
Campaign BriefAug, 2022- Sep, 2024 -
2022 Spikes Asia, Bronze Spike
Spikes AsiaMar, 2022- Sep, 2024 -
2021 Campaign Brief's The Work Shortlist
Campaign BriefJul, 2021- Sep, 2024 -
2020 One Show Asia Winner
One Show Greater ChinaJan, 2020- Sep, 2024 -
2019 Top Talent
AdobeAug, 2019- Sep, 2024
Experience
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BBDO Taiwan
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Advertising Services
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1 - 100 Employee
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Senior Art Director
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Sep 2022 - Present
Generate conceptual ideas and lead the brainstorming to a conclusion for creative director's review.Determine themed visual and artistic elements that mirror the creative concept.Produce storyboards and visual contents in tandem with the copywriter.Oversee designers on their execution of peripheral visuals with consistency.Give clear briefings that inspire photographers, retouchers and storyboard artists to deliver quality work.
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Art Director
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Sep 2021 - Aug 2022
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dentsu international
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United Kingdom
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Advertising Services
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700 & Above Employee
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Art Director
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Jul 2021 - Sep 2021
Company: Dentsu One TaipeiInternational Exchange: 2021 Young Innovator WorkshopGenerate conceptual ideas that well respond to the client briefings.Determine themed visual and artistic elements that mirror the creative concept.Produce storyboards and visual contents in tandem with the copywriter.Oversee designers on their execution of peripheral visuals with consistency.Give clear briefings that inspire photographers, retouchers and storyboard artists to deliver quality work.
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Associate Art Director
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May 2020 - Jul 2021
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University of Leeds
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United Kingdom
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Higher Education
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700 & Above Employee
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Professional Skills Instructor
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Oct 2019 - Dec 2019
Deliver the knowledge of graphic design and the techniques of Adobe Illustrator, Photoshop and InDesign to MA Advertising and Design students. Deliver the knowledge of graphic design and the techniques of Adobe Illustrator, Photoshop and InDesign to MA Advertising and Design students.
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Associate Chief Designer
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Jul 2017 - Mar 2018
Direct design team in particular projects.Perform the main design for graphics and modelling artworks.Collaborate with PM and attend siginificant conferences when necessary.Develop operations, procedures and employee orientation.Assist supervisors to manage design team.Performance: 1. The Top 3 of Best Designers; 2. 2017 Best Employee Award
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Junior Designer
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Jul 2014 - Jul 2017
Practice basic design independently throughout a proposal, amendment, and final artworks.Sketch ideas for brainstorming conferences and organise the references and resources.Performance: Annual Performance Evaluation Award (Merit)
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Assistant Designer
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Aug 2013 - Jul 2014
Assist lead designers in sketches, artworks amendment and extension, and final artworks.Visualise SOP and guidebooks established by supervisors.Develop presentation slides for official proposals.Performance: 1. Annual Performance Evaluation Award (Distinction); 2. 2014 Best New Employee Award
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Education
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2018 - 2019
University of Leeds
Master of Arts - MA, Advertising and Design -
2009 - 2013
Taipei Medical University
Bachelor of Science - BS, Public Health
Community
