Experience

Letsfly
• Ukraine
• E-Learning Providers
• Marketing Director

  • 2023 - Present


Department of Culture and Tourism

• Government Relations Services
• 700 & Above Employee

• Country Manager

  • 2020 - 2023

  Responsible for the promotion of Abu Dhabi as a premier travel destination with the ultimate goal of increasing visitation, visitor spend and growing market share. Develop overall market strategy and oversee implementation of sales strategies and tactics across leisure and business segments, aligned across all disciplines including consumer, trade and public relations in cooperation with the DCT Abu Dhabi Consumer, Trade, MICE, Marketing and PR Teams. Manage in-market staff, develop market specific annual plans and serve as the regional expert and champion to internal staff and industry stakeholders for the China market. Show less



China Comfort Travel 康辉旅行社集团

• General Manager of Destination Marketing

  • 2018 - 2020

  TEAM BUILDING: establish and manage Destination Marketing Center in CCT as a profit center PROJECT MANAGEMENT: full responsible for international and domestic destination joint marketing campaigns; online and offline, 2C and 2B, own platform and distribute to third parties; BUSINESS DEVELOPMENT: representing CCT to establish mutual strategic alliances with international tourism bureaus; introducing international suitable tourism resources to CCT platforms; CROSS DEPARTMENT COOP: managing all travel industry sectors of the Beijing Travel Group (mother company of CCT) Show less



tuniu.com

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Destination Marketing Director

  • 2016 - 2017

  TEAM MANAGEMENT: Ran a team of 10 BD managers (team responsibilities include BD, project planning and operation), coordinate cross-department cooperation; plan annual sales KPI; set GMV vs GP ratio to assure profit. BUSINESS DEVELOPMENT: Led the cooperation with tourism boards/embassies of U.S.A and Asian, European, African, Middle East nations. Represented Tuniu at key industry events and conferences. MARKETING PROJECT MANAGEMENT: Managed various projects included Israel Ten Year Visa Policy and Annual Promotion; coop with Air Canada during 150th Anniversary of Canada; 2017 Annual Promotion of Philippines; 2018 Annual Promotion of Sino-European Tourism Year; 2017 Wonder of South Africa (tripartite coop with South Africa & ICBC Bank); Hong Kong Disney Marathon and Annual Promotion (tripartite with Postal Savings Bank of China and HKD); coop Promotion of Scandinavian Tourism (collaboration of four tourism boards). Maintained good relationship with other key partners,Namibia, Austria, Finland, Dubai, Turkey, LA, Hawaii, NYC, Washington DC, Toronto, etc. Tracked the performance of current partnerships and keep exploring new opportunities THIRD PARTY COOPERATION: Cultivated long-term relationships with authoritative media like CCTV, CNR, CRI, BTV, Tourism Television, as well as influential digital media like Baidu, Tencent, Netease, Cheetah Mobile, China Telecom. Show less



Papa John's International

• United States
• Restaurants
• 700 & Above Employee

• Digital Marketing Manager-China

  • 2016 - 2016

  -Managed a multi-million RMB Digital Marketing program responsible for Search Engine Marketing, Display, Video, and Rich Media advertising (Desktop and Mobile, and Web Applications), SMS promotions, innovative Emerging Channel marketing programs, including mobile applications, iTV, and video game consoles. Planned and managed multiple interactive marketing programs and promotions using web, mobile, text messaging, QR codes, social media and other online and offline assets. -Search Engine Optimization (SEO) - Worked with an agency partner, to define and implement digital best-practices for SEO for new Papa Johns.com platforms. Continued to direct SEO enhancements, including projects to increase local store discoverability via on-platform enhancements. -Social Media - Developed and managed multiple social media campaigns, projects, and applications across multiple platforms, including Weibo and Wechat. Developed eCRM extension programs to deliver verifiable positive ROI in social media advertising. -Worked with a cross-functional team of internal and external entities to create an integrated customer messaging system for e-mail, direct mail, and text messaging. Implemented and managed a broad array of special marketing projects and test programs including interactive voice response, kiosks, mobile coupons, DSP feed, and many more. PROJECT MANAGEMENT: -Led the ”One China” digital marketing program, combining north and south China franchisee, forming unified digital appearance (website, O2O, call center, Weibo and, Wechat). -Collaborated with O2O platforms, such as Meituan, Baidu, Eleme and Dianping. Promoted Papa Johns to KA and narrowed the gap in sales with Pizza Hut. INTERNATIONAL COMMUNICATION: Reported weekly to VP and board re Chinese market performance, communicated among different franchisees to achieve daily comp sales KPI. MAJOR ACHIEVEMENT: Daily comp sales showed significant raise from -30% to 10% after 3-month of joining. Show less



Beijing Television Station

• Managing Editor

  • 2012 - 2016

  PRESS RELATIONS: Maintained close working relationship with NetEase, Tencent, Cheetah Mobile, CCTV, Sohu, China National Radio etc; in less than six months, BTV BBS increased weekly PV from 20,000 to 3,000,000, and consistently contributes 40% of website traffic to the main site, BRTN.cn. EVENTS: Included BTV FIFA World Cup Online Show, Founding of PRC 65 Year Anniversary, South Africa Embassy Charitable Dinner Ball Online Live, China Dream Photograph Competition, etc. WEIBO & WECHAT: Led a team to build, run and organize the matrix of BTV official Weibo and Wechat accounts (500 Weibo accounts and 10 Wechat accounts). WEBSITE: Evolved in BTV website design and development, in charge of the web page content of BTV Satellite Channel. SNS PROMOTION: Guided SNS promotion on various platforms(eg, Baidu Tieba), led a team of 10 assistants, opened BTV Official Bar on Baidu and ranked top three popular Media Bar in the second month of opening. BBS: As acting chief editor, responsible for daily content and operation, coordinate with 12 channels and assistant them to organize events and publish online promotions. INTERNATIONAL RECEPTION: As the translator for visitors from BBC, Malay National TV station, Namibia National TV station, Ubisoft Inc. and Iceland Embassy. TV PROGRAM: As the journalist for Star Soldier Show; journalist for 2014 Beijing International Film Festival Show less



Wicresoft

• United States
• Business Consulting and Services
• 700 & Above Employee

• COO Assistant

  • 2012 - 2012

  -Responsible for providing global marketing research analysis for company’s mobile team, and gathering latest news in IT industry for COO’s review, focused especially on mobile device, mobile app development, and mobile device management technologies, etc. -Wrote and delivered both Chinese and English presentation decks for potential clients. -Promoted business development with foreign and domestic partners. -Marketed company and its products via various methods and channel, for example, Weibo, in-app advertising, newspaper, magazine, transportation media and ads, etc. -Across team and cooperation, in terms of pre-sale marketing and pre- launching research, as well as handling client’s diversified demands and feedback. Show less