Marketing & Advertising Manager

• Aug 2022 - Present

Marketing & SEO Strategist

• Mar 2021 - Aug 2022

• Build & manage 5+ websites, implementing SEO/SEM & ADA Compliance & routine maintenance. • Develop SEM, display advertising, & app-based advertising from idea through execution.• Create, send and analyze weekly, targeted email campaigns for 5 brands, directing traffic to social media, websites & 3rd parties.• Create in-house graphics for email campaigns, display & print ads, websites & social media.• Develop merchandise/products: idea, design & coordination with manufacturers.

Digital & Social Media Manager / Planner / Buyer

• Nov 2018 - Oct 2020

• Developed Display Advertisement strategy, design, & implement in Google Display Network & other vendors • Planned, implemented, managed & monitored Social Media strategy to increase brand awareness, & increase website traffic & sales • Designed email layouts & content that lead to higher levels of engagement & increased click-through rates, as well as sales growth • Drove sales through the engagement of in-store customers, suggestive selling, and sharing product knowledge • Developed Display Advertisement strategy, design, & implement in Google Display Network & other vendors • Planned, implemented, managed & monitored Social Media strategy to increase brand awareness, & increase website traffic & sales • Designed email layouts & content that lead to higher levels of engagement & increased click-through rates, as well as sales growth • Drove sales through the engagement of in-store customers, suggestive selling, and sharing product knowledge

Digital Media Planner / Buyer, Manager

• Aug 2018 - Nov 2018

• Created media solutions and strategies to get the best value for clients & over deliver on plan goals through superior execution • Managed and approved digital production schedules, digital specifications, internal budgets, & purchase orders • Developed Display Advertisement strategy, design, & implementation in Trade Desk, GDN, Bing & various other DSPs/vendors • Worked directly with sales team in production of digital products and campaigns • Analyzed campaigns daily and optimize for top performance

Digital Ad Operations / Marketing Specialist

• Apr 2016 - Jul 2018

•Manage and approve digital production schedules, digital specifications, and internal budgets •Display Advertisement strategy and design •Social media strategy, content creation, and influencer marketing •Direct liaison between digital vendors and 2060 Digital •Oversee purchase orders for vendors •Work with sales team in production of digital products and campaigns •Aid in production presentations & other creative digital media based on content prepared by professional staff •Ensure that all customers are satisfied with delivered digitals in order to enhance customer relations •Aid in the creative development of a campaign •Digital trends and products expert •Gather and analyze data, create weekly, monthly, and campaign end reports •Support the Digital Brand Strategy Specialist efforts by analyzing campaigns, suggesting optimization tactics, and ensuring the execution of the campaign in a strategic manner. •Provide media expertise, share media knowledge and provide continuous feedback with frequent client interaction •Develop digital media strategies and oversee tactical digital approach •Daily management of cross-functional team (media direct reports, analytics, ad operations) and deliverables •Steward campaign pacing and optimization •Aid in post campaign reports/decks alongside analytics and insight teams •Provide continuous thought leadership to clients – specifically in the digital, tech, and data spaces

Social Media Manager / SEO Specialist / Jr. Web Designer

• Sep 2014 - Apr 2016

•Project Mangement •Social media management with the intention of growing website traffic & SEO efforts for 50+ businesses •Strategic Consulting: social media strategies & advertising •Content creation for social media, websites, and blogs •Assist in website development and creation in WordPress and Joomla •Competitive Analysis: Top Keywords, Backlinks, Number of Google Indexes, Social Media Platform Audits, Blogging Audits, Look for Mobile Compatible/Responsive Website •Keyword Research: Webmaster Tools, SEM Rush •Office Administration •Weekly Maintenance of clients websites: Backing up and updating plugins/WordPress in ManageWP •Audit sites for speed, broken images/links, missing meta data, duplicate content, and other issues in Ravens Tools •Update sites’ softwares/programs/code, perform backups, monitor and remove spam, etc. (WordPress) •Problem solve and troubleshoot issues with clients’ websites through discovery or customer support ticketing system •Experience with Zendesk (cloud-based customer service software) •Experience with WorkflowMax (time tracking and time sheet software) •Meet deadlines and prioritize tasks for projects and clients’ needs •Maintain good relations with clients through monthly checkin calls, monthly reporting, and email correspondence

Photo Studio Stylist - Freelance

• Apr 2014 - Sep 2014

•Managed incoming and outgoing inventory with the fulfillment center •Assisted with photo shoots: organization, photography, & styling •Office duties such as maintaining supplies and keeping a clean, organized area •Assisted with ticketing issues •Managed incoming and outgoing inventory with the fulfillment center •Assisted with photo shoots: organization, photography, & styling •Office duties such as maintaining supplies and keeping a clean, organized area •Assisted with ticketing issues

Department Manager

• May 2012 - Apr 2014

•Completed store operational requirements by scheduling and assigning employees; following up on work results •Maintained staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results •Identified current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements •Ensured availability of merchandise and services by maintaining inventories •Secured merchandise by implementing security and loss prevention measures •Planned, executed, and maintained the department's visual merchandising •Social Media management for the store's Facebook page: content creation, event circulation, customer service, and posting

Fashion Closet Intern - Vogue & Vogue Italia

• Nov 2011 - Jan 2012

•Managed and coordinated incoming and outgoing inventory samples from fashion label showrooms •Assisted with photo shoots: organization, photography, & styling •Packed looks into trunks to be shipped to both in and out-of-state shoots •Office duties such as answering the phone, maintaining supplies and keeping a clean, organized area •Managed and coordinated incoming and outgoing inventory samples from fashion label showrooms •Assisted with photo shoots: organization, photography, & styling •Packed looks into trunks to be shipped to both in and out-of-state shoots •Office duties such as answering the phone, maintaining supplies and keeping a clean, organized area

Personal Assistant to President

• Jul 2009 - Aug 2010

•Performed a variety of administrative and assistant duties for the President of DEFENDER•Managed President’s personal finances, managed her schedule & appointments, and performed other errands and tasks as assigned •Managed household services such as cleaning and lawn maintenance crews, life coach, and personal trainer•Managed company wellness program, planned wellness events, scheduled speakers, and promoted wellness newsletter

Marketing Assistant

• May 2008 - Apr 2010

•Conducted competitive and regional marketing research•Oversaw ad production process with a team of vendors to make changes and implement directives•Worked with web team to edit and produce company websites and landing pages•Assisted with web and print marketing strategy, identified regional target markets, managed contact database, and examined numerous data including campaign codes, phone numbers, and ad drops to ensure accuracy

Denim Specialist, Sales

• Aug 2007 - May 2008

•Ensured high levels of customer satisfaction through excellent sales service •Assessed customers needs and provide assistance and information on product features •“Go the extra mile” to drive sales •Maintain in-stock and presentable condition assigned areas •Remain knowledgeable on products offered and discuss available options •Cross sell products •Team up with co-workers to ensure proper customer service •Build productive trust relationships with customers •Designated Denim Specialist

In-Bound Call Sales Representative - DishNetwork

• Jan 2005 - May 2007

•Managed large amounts of inbound and outbound calls in a timely manner •Followed call center “scripts” when handling different topics/rebuttals •Identified customers’ needs, clarify information, research every issue and providing solutions •Upselling channels, devices, & definition •Managed large amounts of inbound and outbound calls in a timely manner •Followed call center “scripts” when handling different topics/rebuttals •Identified customers’ needs, clarify information, research every issue and providing solutions •Upselling channels, devices, & definition