Experience

FLUID Global

• Italy
• Machinery Manufacturing
• 1 - 100 Employee

• Founder & CEO

  • Nov 2019 - Present

  FLUID is not an ad agency that is delivering a campaign transparency solution to its clients. Rather, we are an industry change agent bringing ad campaign transparency solutions to the market with the use of patented next-generation IP targeting technology and proprietary distributed ledger processes. Our tech stack consists of non-cookie-based ad fraud-free digital targeting solutions built with campaign transparency through the entire process concluding with a full ROI/ROAS analysis validating the client’s spend. Our practice is unlike the traditional approach where traditionally the ROI/ROAS cannot be effectively determined. Show less


Gaia Enterprises Inc
• United States
• Manufacturing
• 1 - 100 Employee
• Strategic Consultant

  • Sep 2012 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• JW Consulting

  • Sep 2012 - Oct 2019

  Highlights include the following: • Crafted the branding, package design and sales materials for new product by applying insights gathered from the research and analysis of an untapped seasonal market. Completed all R&D in 6 weeks including crowd sourcing the package design. Based on client’s existing buyers feedback, first year sales are predicted to be over $750,000. • Designed and administered the build out of an e-commerce solution targeting cruise and hotel purchasing agents of door hardware and bathroom accessories. • Managed a rebranding initiative that included the development of a B2B catalog in both print and online formats. • Coached two mobile device startups with business development, IP strategy and operations. One focusing on the management and automation of user data and the other dealing with a new way for mobile phone users to share information. • Co-built a strategic growth outline for a regional $70 MM law firm. • Defined and managed the branding efforts for a South Florida insurance agency. • Prepared targeted sales presentations for a $7 MM CPG company. Show less


OUTFORM
• United States
• Design Services
• 200 - 300 Employee
• Business Development Consultant

  • Oct 2018 - Jan 2019


Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Strategic Planning Director

  • Feb 2012 - Sep 2012

  Managed selected strategic efforts for the agency's clients including many Fortune 500 companies within the Office Supplies, Consumer Electronics, Home Furnishings and Automotive Aftermarket Industries. Responsibilities included resolving client business problems, define competitive positioning in the marketplace, contributing towards new business efforts, creating advertising campaigns that are fueled by customer insight and developing innovative ways to reach consumers. Managed selected strategic efforts for the agency's clients including many Fortune 500 companies within the Office Supplies, Consumer Electronics, Home Furnishings and Automotive Aftermarket Industries. Responsibilities included resolving client business problems, define competitive positioning in the marketplace, contributing towards new business efforts, creating advertising campaigns that are fueled by customer insight and developing innovative ways to reach consumers.



Private Think Tank

• India

• Strategy Consultant

  • Jan 2007 - Feb 2012

  Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience. Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience.



Keystone Management Corp,

• Real Estate

• Innovation Consultant & Director of Strategic Initiatives

  • Jan 2007 - Feb 2012

  • Transformed business model of a Fortune 200 corporation’s $13B business unit by reformulating 10 year product road map and overhauling short-term product strategy. • Created and maintained intelligence gathering platform to evaluate global trends, opportunities, and threats. • Parlayed road map development success into a $1M engagement to monitor trends, and performed quarterly SWOT analyses with one of their top performing Product Management IMS Team Directors. • Conducted multiple country qualitative/quantitative research and industry-specific thought leader interviews. • Developed and delivered in-depth executive level presentations of findings that supporting completed analysis and offered road map/strategic partner/acquisition recommendations to Senior management. • Co-invented and filed mobile telephony related intellectual property, negotiated equity and terms among stakeholders, identified potential vendors and assembled start-up management team. • Worked with Director of Investments, Information Technology and performed due diligence on seven early stage companies for a Philadelphia-based private equity group. • Crafted methodology to monetize and securitize intellectual assets for a UK-based foundation and trust. • Advised leadership and oversaw design/development of e-commerce and social media for Internet start-ups. Show less



Lodestar Advisory Partners

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Strategic Initiatives / Strategic Consultant

  • Aug 2008 - Aug 2010

  Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience. Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience.



Brandlink, Inc

• United States

• Director of Strategic Initiatives / Consultant

  • Aug 2008 - Aug 2010

  Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience. Lead all aspects of business development and engagement management with confidential clients in diverse industries. Evaluate customer needs and market opportunities to devise innovative business model and product strategies that improve the consumer experience.



Team and a Dream

• United States
• Advertising Services

• Consultant and Project Manager

  • Mar 2008 - Sep 2008

  • Providing pre-investment due-diligence consulting services for a Philadelphia based VC group • Administrating build out of a website template that will be utilizing a new type of SEO • Managing the development of an ecommerce website targeting the business networking professional featuring webinars and downloadable books • Providing pre-investment due-diligence consulting services for a Philadelphia based VC group • Administrating build out of a website template that will be utilizing a new type of SEO • Managing the development of an ecommerce website targeting the business networking professional featuring webinars and downloadable books



Gaia Enterprises, Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Product Director

  • Apr 2003 - Jan 2007

  Recruited by Vice President of Sales & Marketing as independent consultant for in-house product management role. Defined LOHAS global product marketing and branding strategy. Coordinated promotional initiatives and administered agency relationship for program execution. Repositioned non-salt-based ice melting product as the leading paver-safe, pet-safe, and environmentally sound melting product available throughout the U.S. and international market. Propelled product market share to 75%, leaving less than 20% to top 2 competitors combined in crowded market. Secured high-profile feature spot on The Martha Stewart Show. Captured EP Henry alliance, obtaining corporate catalog/trade show showcase that spurred product line expansion. Show less



Winergy

• Germany
• Machinery Manufacturing
• 100 - 200 Employee

• Director

  • Jan 1999 - Apr 2003

  Assembled and led 6-person management consulting team through all phases of client engagement lifecycle. Established and cultivated relationships with executives, operations leaders, and key decision makers through networking, prospecting, and referral selling. Performed comprehensive industry, product, and geographic market/economic trend analysis to identify emerging opportunities. Crafted strategies for new market entry and improved market penetration. Prepared comprehensive business acquisition, IPO, and growth plans. * Initiated relationships for client with Wal-Mart, The Gap, Home Depot, Levi Strauss, Toys “R” Us, Victoria’s Secret, and Martha Stewart Living Omnimedia for market entry opportunities in Kuwait, Dubai, and Saudi Arabia. * Designed and facilitated implementation of U.S. market launch strategy complete with development of e-commerce site for Italian-based telephony marketing provider Mobile Village srl. * Devised strategy to valuate/securitize unsold media to bolster client balance sheets. * Orchestrated detailed SWOT analysis in preparation for FMC spin-off. * Examined client marketing strategies/frameworks to advocate improvements that delivered 25% average savings. Show less



B-12

• France
• Business Consulting and Services
• 1 - 100 Employee

• Account Executive

  • Jan 1998 - Mar 1999

  New York based Boutique Marketing & Promotions Agency subsequently acquired by Aspen Marketed Services • Select accounts managed: NAYA, The Weather Channel, International Foods • Developed “pitching” concepts that enabled the company to extend the scope of service to both NAYA and The Weather Channel • Conceived and implemented numerous websites, media kits and interactive marketing collateral for The Weather Channel and JC Decaux • Tracked billings and monitored all project planning elements Show less



Beyond Incorporated

• United States
• Advertising Services

• Account Manager

  • Sep 1997 - Oct 1998

  New York based Startup Entertainment Company • Evaluated prospective opportunities • Researched and developed projects that ranged from family entertainment venues to Broadway theatre productions • Liaised with Fortune 100 company CEOs, high-ranking military officers, and producers and directors from cinema and theatre New York based Startup Entertainment Company • Evaluated prospective opportunities • Researched and developed projects that ranged from family entertainment venues to Broadway theatre productions • Liaised with Fortune 100 company CEOs, high-ranking military officers, and producers and directors from cinema and theatre



Campus Connections

• Nigeria
• Education Management

• Founder

  • Sep 1993 - Aug 1997

  Collegiate focused Marketing and Branding Company • Selected and managed student entrepreneurs, freelance artists and research consultants • Developed unique fundraising models for the collegiate market and other affinity groups • Composed and presented strategic presentations soliciting Fortune 500 companies • Analyzed opportunities and developed product distribution and revenue strategies Collegiate focused Marketing and Branding Company • Selected and managed student entrepreneurs, freelance artists and research consultants • Developed unique fundraising models for the collegiate market and other affinity groups • Composed and presented strategic presentations soliciting Fortune 500 companies • Analyzed opportunities and developed product distribution and revenue strategies