General Manager

• Nov 2019 - Present

• Feb 2015 - Nov 2019

• Responsible for the order development, route and store promotional plans with business team to help achieve yearly sales goals for region. • Promoting engagement with business team on a weekly basis including order management, daily inventory distribution, merchandising, promotional activity & holiday planning. • Promoting development of core competencies for sales centers team through coaching and consistent performance feedback.• Responsible for evaluation of size and structure of routes and coordinate recruitment of business partners.• Achieve KPIs for sales centers including Revenue, Freshness, PROMPT, Inventory Order and Labor and assist sales team in its' KPI of VCM, store selling and average displays.• Establish and maintain strong supply chain relations; develop an effective sales center process measured by inventory, labor, business team and safety goals.• Create and maintain a world-class sales center including route, order, and performance information to drive better execution in-store.• Implementation of all BBU Safety procedures Show less

• Mar 2013 - Feb 2015

Implementation of Barcel Snacks, Bimbo Sweet Baked Goods and Marinela Cookies in the Southeast New England Market.Establishment of route structure, hiring of drivers and merchandisers for the new business.Training of personnel on Sales techniques and handheld equipment.Added new accounts and maximized existing accounts through analysis of company needs and directions. Focus on product marketing through the hiring and use of food demo personnel and sample distribution.Inventory control and order placement for routes, maximizing variety and focused on unnecessary product return. Maintain accounts receivable and unpaid I/O balances per policy.Responsible for the communication of promotions, new items, product availability, and pricing to customers, I/Os and drivers. Show less

• 2007 - Mar 2013

Assist Independent Operators in all facets of route operational activity, including ordering / distribution, merchandising, promotional activity, holiday planning, and meeting customer expectations. Recruitment and orientation of independent operators.Assist I/Os and BBU support group with route splits and route productivity. Responsible for maintaining accurate records in regard to district sales volumes, accounts volumes, promotional volumes, and route volumes on all product lines. Maintain accounts receivable and unpaid I/O balances per policy.Maintain and enforce BBU safety and internal audit standards.Responsible for the achievement of established district expenses and budget targets.Responsible for the execution of sales within assigned Market area.Responsible for the achievement of unit and dollar sales goals while attaining return goals.Responsible for the communication of promotions, new items, product availability, and pricing to customers.Responsible for IO/RSR communications of promotions, new items, product availability, pricing, market conditions and display commitments.Complete customer maintenance forms accurately and in a timely manner.Direct account management responsibility within assigned Market area. Responsible for soliciting and developing new accounts within assigned Market area.Support the values and policies of the organization. Show less

Owner/Independent Operator

• Aug 2004 - Feb 2007

Distribution of baked goods for GWB .Accomplished growth over 20% in sales in a fiscal year, developing at the same time strong ties in the field. Orientated Independent Operators for GWB, and trained employees for myself as well. Distribution of baked goods for GWB .Accomplished growth over 20% in sales in a fiscal year, developing at the same time strong ties in the field. Orientated Independent Operators for GWB, and trained employees for myself as well.

Owner/Independent Operator

• Aug 2004 - Feb 2007

Distribution of baked goods for George Weston Bakeries. Duties include the ordering, delivery and merchandising of products in a sales territory. Accomplished growth over 20% in sales in a fiscal year, developing at the same time strong ties in the field. Oriented Independent Operators for George Weston Bakeries and trained employees for myself. Distribution of baked goods for George Weston Bakeries. Duties include the ordering, delivery and merchandising of products in a sales territory. Accomplished growth over 20% in sales in a fiscal year, developing at the same time strong ties in the field. Oriented Independent Operators for George Weston Bakeries and trained employees for myself.