Weston Engelstad

Data Scientist II at Braviant Holdings
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Location
Louisville, US

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Data Scientist II
      • Sep 2022 - Present

    • Data Scientist
      • Oct 2021 - Sep 2022

      Chicago, Illinois, United States

    • BI Associate (Level 3)
      • Aug 2020 - Oct 2021

      Chicago, Illinois, United States

    • Senior Data Analyst
      • Jan 2020 - Aug 2020

      Greater Chicago Area

    • Data Analyst
      • Jul 2017 - Jan 2020

      Greater Chicago Area • Leverage large shopping behavior datasets with Hive, SQL, and Python to produce actionable insights on shoppers in brick and mortar and omni channel environments. • Lead analyst in multiple A/B tests that bring optimal business decisions to the forefront. Manage projects from start to finish including the test design, communication around statistical best practices, and final delivery of results to executive level stakeholders. • Develop Python and Ruby scripts to automate data mining… Show more • Leverage large shopping behavior datasets with Hive, SQL, and Python to produce actionable insights on shoppers in brick and mortar and omni channel environments. • Lead analyst in multiple A/B tests that bring optimal business decisions to the forefront. Manage projects from start to finish including the test design, communication around statistical best practices, and final delivery of results to executive level stakeholders. • Develop Python and Ruby scripts to automate data mining and sales report generation on a wide variety of household level KPI’s, including new user acquisition, sales trends, and basket level analysis. • Subject matter expert for statistical methods and advanced analytics that can be applied to customer/household level data to generate prescriptive marketing strategies for brands. • Develop industry standard models to measure marketing impact of various campaigns, allowing for further segmentation and retargeting.

    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Data Analyst Intern
      • Apr 2016 - May 2017

      Austin, Texas Area • Used MySQL queries to compile data for analysis and generated reports for assessment of results. • Developed and executed in-depth strategic analytics to predict customer churn and customer upgrade potential. By using R and exploring models such as Time Series, and Random Forests, we brought churn forecasts to within 3% on a monthly basis. • Explored and executed sentiment analysis on unstructured chat data in R to elevate customer support strategies. • Developed innovative data… Show more • Used MySQL queries to compile data for analysis and generated reports for assessment of results. • Developed and executed in-depth strategic analytics to predict customer churn and customer upgrade potential. By using R and exploring models such as Time Series, and Random Forests, we brought churn forecasts to within 3% on a monthly basis. • Explored and executed sentiment analysis on unstructured chat data in R to elevate customer support strategies. • Developed innovative data visualization API with a team of data engineers using Wordpress, PHP, and MySQL. By piping customer and employee data into dynamic visualizations, we optimized workflow and ensured a quality end product. • Used Python for web scraping and analysis of market trends with tools such as Principal Component Analysis. • Collaborated with, and presented to all branches of the company from Customer Experience and Marketing to the Executive level. Show less

Education

  • The University of Texas at Austin
    Bachelor’s Degree High Honors, Mathematics and Applied Statistical Modeling
    2015 - 2017
  • Front Range Community College
    Associate's degree, Applied Mathematics
    2013 - 2014

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