Wendy Meyer

Media and Platforms Lead, Canada at FleishmanHillard HighRoad (FHR)
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Location
Toronto, Ontario, Canada, CA

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Brandon Mitchener

Wendy and I worked at different companies and on different continents but I considered her a valuable part of my virtual communications team at Monsanto. I was first anxious about outsourcing social media support to South Africa, but Wendy and her team provided a level of creativity and professionalism that quickly put me at ease. She was both proactive and very responsive and generally a pleasure to work with. I can highly recommend her and her team for social media support.

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Experience

    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Media and Platforms Lead, Canada
      • Sep 2021 - Present

    • Vice President
      • Mar 2020 - Present

    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Lead
      • Apr 2016 - Mar 2020

      After my first year of joining FleishmanHillard, I become Social Lead to a team of ten.RESPONSIBILITIES: - Financial forecasting- People management- Capacity planning- Team restructuring- Mentoring- Training- Paid digital media oversight- Digital strategy- Performance and staff KPA management- Overseeing all digital accounts (20 accounts)

    • Associate Director
      • Jan 2017 - Feb 2020

    • Account Director
      • Mar 2015 - Mar 2016

      In early 2015 I joined the newly developed digital team at FleishmanHillard South Africa, becoming the client liason to top performing clients, both locally and internationally. Daily responsibilities include ensuring all accounts are run smoothly with monthly KPAs being met, overseeing and crafting digital strategies, overseeing paid media strategies and targets, forecasting profit and loss, capacity planning, account and people management, new business, and billing & administration. Highlights include winning the “Rookie of the Year” award within my first eight months of joining FleishmanHillard.RESPONSIBILITES: Digital strategy planningClient management and meetingsBriefing and quality controlNew business developmentCrisis communication planning and implementationBilling and administrationTraining and developmentCreative conceptualisation sessionsOnline research and reportingObjective setting and monitoring for clients Show less

    • Head of Content
      • May 2013 - Feb 2015

      I joined the Retroviral team as the second employee, taking on the responsibility of content creation, digital strategy, client services, influencer relations, creative conceptualisation, and online monitoring and reporting. As the Retroviral team grew to 14, I headed up the content division, specialising in digital strategy and content creation, along with campaign management and influencer relations. Highlights include developing and implementing the social media strategy for the Carte Blanche #OscarTrial199 and aggregating the online content for broadcast. RESPONSIBILITES: Digital strategy Content ideation Research Content creation Script writing for online video Agency newsletters Ghostwriting blog posts for influencers Influencer relations Campaign management Show less

    • India
    • 1 - 100 Employee
    • Editor
      • Dec 2011 - Apr 2013

      After a six month internship at World Wide Creative, I continued on to head up the Heavy Chef project - a platform that interviews top thought leaders in the digital community worldwide, as well as hosting monthly events with talks by digital experts. My role included all event organisation tasks, documenting the talks, live tweeting at conferences, reviews, and interviews for the website. Highlights include interviews with global pioneers like Richard Branson, Seth Godin, and Rand Fishkin.RESPONSIBILITIES:Social media strategyInterviewing digital expertsCommunity managementBloggingEvent organisationSponsorship organisation Show less

    • Internship
      • Jul 2011 - Nov 2011

Education

  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Arts Degree, English and Communications
    2009 - 2011
  • Camps Bay High School
    Matric Certificate
    2002 - 2006

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