Wei Xue
Senior Strategy Consultant at 国美控股集团- Claim this Profile
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中文 Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Watson Analytics - Level 1
IBMFeb, 2017- Sep, 2024 -
Google Adwords Certification
GoogleApr, 2017- Sep, 2024
Experience
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国美控股集团
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1 - 100 Employee
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Senior Strategy Consultant
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Feb 2021 - Present
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ACG Management Consulting
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China
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Business Consulting and Services
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1 - 100 Employee
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Strategy Consultant
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May 2020 - Feb 2021
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Associate
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Feb 2019 - May 2020
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National Realty Club
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United States
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Real Estate
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1 - 100 Employee
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Associate
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Mar 2017 - 2018
• Identified high-value member prospects by performing query analysis through SQL• Ran personalized marketing through CRM content optimization and A/B testing and improved email open rate by 50%; generated over 100 leads with 300 new accounts signed-up• Successfully organized and executed several assigned business and technical projects simultaneously• Designed and constructed an online community that attracted more than 500 subscribers utilizing Google Adwords
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Vanke
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China
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Real Estate
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700 & Above Employee
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Marketing Associate
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Jul 2015 - Aug 2015
• Assisted in developing marketing strategy for Vanke’s newly developed residential properties by supporting customer segmentation study, identification of customer needs and analysis of best promotional channels• Led development of story based marketing contents for potential VIP customers by featuring stories of new residents while developing online/offline marketing contents to effectively promote new properties in different channels
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AXA Financial
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Financial Services
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700 & Above Employee
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Financial Analyst Internship
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Jul 2014 - Aug 2014
Financial Analyst intern, Hedge fund team• Assisted in analyzing and tracking performance indicators of hedge funds while supporting market researches • Received honorable mention award in company-wide stock analysis and simulations competition
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Education
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Worcester Polytechnic Institute
Master of Science, Marketing -
New York Institute of Technology
Bachelor, Electrical and Computer Engineering -
Nanjing University of Posts and Telecommunications
Bachelor, Electrical and Computer Engineering