Social Media Marketing Specialist

• Sep 2017 - Present

• Keep all social media accounts current and active. • Interact with audience to build meaningful connections. • Create and publish daily content (original text, images, GIFs, or video). • Share industry-related news, articles, and content relevant to audience.• Encourage community members and social media users to take action.• Utilize social media calendars and scheduling for efficiency and optimization.• Identify opportunities to increase engagement and build online community. • Monitor user-generated content/comments/messages in line with the bank policy & regulations.• Collaborate with other departments (Savings, Loans, Insurance, Information Technology, and Compliance) to manage reputation, identify key objectives and coordinate actions/plans.• Build and execute social media strategy through competitive research, platform determination, analytics, audience identification, as well as bank goals and objectives.

Marketing Manager

• Jan 2018 - Present

• Develop and implement strategic marketing plan• Advise on branding, positioning, communication other initiatives• Analyze trends and identify opportunities that align with brand vision• Create logos, graphics and designs for various forms of media• Monitor website traffic, usage, order volume and performance • Update and troubleshoot website features, navigation and eCommerce• Make recommendations on how to enhance the customer experience• Share best practices, knowledge and other marketing insights

Public Image Team

• Sep 2019 - Feb 2020

Marketing Strategist

• Jan 2019 - Dec 2019

• Designed and launched website and online store• Conceptualized branding and helped establish visual identity• Created logos, icons, graphics, and other marketing material• Identified marketing opportunities and suggested areas of improvement • Designed and launched website and online store• Conceptualized branding and helped establish visual identity• Created logos, icons, graphics, and other marketing material• Identified marketing opportunities and suggested areas of improvement

Production/Marketing Coordinator

• Oct 2016 - Jan 2017

• Finalized digital editions • Managed digital ad campaigns• Assembled and deployed newsletters • Created and scheduled promotional content for Facebook and Twitter• Edited and modified content partner articles and product information • Generated and created content posts to corresponding websites • Finalized digital editions • Managed digital ad campaigns• Assembled and deployed newsletters • Created and scheduled promotional content for Facebook and Twitter• Edited and modified content partner articles and product information • Generated and created content posts to corresponding websites

Social Media Manager

• Feb 2016 - May 2016

• Promoted press releases and campus-related news• Created and posted content on all social media channels• Engaged with followers and campus peers to build online following• Increased Twitter following by 13% and Snapchat friend count by 80+ friends • Promoted press releases and campus-related news• Created and posted content on all social media channels• Engaged with followers and campus peers to build online following• Increased Twitter following by 13% and Snapchat friend count by 80+ friends

Marketing Intern

• Aug 2015 - Dec 2015

• Oversaw and executed marketing distribution• Updated and created sponsor records/distribution maps• Coordinated delivery of marketing and promotional material • Volunteered to help with Red Alert pass sales at events/pop-up booths• Assisted Sales team in exceeding Red Alert sales goal for the semester • Completed pre-game assignments and game-day promotions• Executed live giveaways, promotions and other special activities • Oversaw and executed marketing distribution• Updated and created sponsor records/distribution maps• Coordinated delivery of marketing and promotional material • Volunteered to help with Red Alert pass sales at events/pop-up booths• Assisted Sales team in exceeding Red Alert sales goal for the semester • Completed pre-game assignments and game-day promotions• Executed live giveaways, promotions and other special activities