Watfa Fares

Marketing & Operations Director at RMC
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Contact Information
Location
LB
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • Spanish Elementary proficiency
  • Arabic Native or bilingual proficiency

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Bio

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Experience

    • Morocco
    • Engineering Services
    • 1 - 100 Employee
    • Marketing & Operations Director
      • 2003 - Present

      •Design, implement, coordinate and monitor annual training plans and programs •Responsible for staffing, screening , interviewing and recruiting candidates •In charge of Splash Mountain and Putt Putt operations (100 employees) •Deal with Advertising Agency •Set and execute marketing strategies and plans •Handle big scale accounts, sponsorship and advertising deals •Organize, plan, execute and manage events •In charge of Customer Service operations •Forecast sales targets and follow up sales people and sales operations •Business Development Show less

    • Teacher
      • 2009 - 2011
    • Teacher
      • 2009 - 2009
    • International Affairs
    • 1 - 100 Employee
    • Trainer and Marketing Consultant
      • 2005 - 2009

      Consultancy Projects: •Marketing Assessment Studies related to dairy and jam factories in Ersal-Bekaa; Economic and Social Fund for Development at the Council for Development and Reconstruction; Beirut, Lebanon; 2008 •Training Plan for Kwashra Municipality (Akkar) funded by the Economic and Social Fund for Development at the Council for Development and Reconstruction; 2008 •Marketing & Sales Plan; Greenwedge- Fromak Dairy Product; Jounieh, Lebanon; 2008 •Market Surveys for Diary products factory and handmade “artisanat” products factory; Kwashra Municipality (Akkar) project funded by the Economic and Social Fund for Development at the Council for Development and Reconstruction; 2007 •Recruitment Plan; PromoI-Promotional materials; Beirut, Lebanon; 2003 •Marketing Plan for Sohi W Sarih Cookbook; Monique Bassila Zaarour Clinic; 04-05 •Feasibility Study for industrial project; Wedge Real Estate; Beirut, Lebanon; 2002 •Market study for Aden-Dead Sea Product; Express Int. Shipping & Freight; UAE; 2002 •Marketing brief for Samsung LCD; Comtek Computer Services; Beirut, Lebanon; 2000 Training Projects: •Sales & Marketing; YMCA; Sin El Fil, 2005 to 2009 •Sales & Marketing; IMTI; Dora, Lebanon; 2005 to 2009 •Sales & Marketing; Atayeb El Rif COOP; Beirut, Lebanon; 2006-2008 •Time Management; Lions Berytus Club, Beirut, Lebanon ; 2008 •Selling Skills, Time Management, and Team Building; Greenwedge SAL; Lebanon; 2008 •Sales & Marketing; AVSI; Rome, Italy; August 2007 •Sales & Marketing; ARCI Cultura e Sviluppo; Rome, Italy; July 2007 •Time Management; Jeunesse Etudiante Chretienne; Beirut, Lebanon ; 2005 •Selling skills & Sales Management; PromoI; Abu Dhabi, UAE; 2003 •Selling skills; PromoI; Beirut, Lebanon; 2003 •Selling Skills and Time management; Royal Star; Beirut, Lebanon; 2003 Show less

    • United States
    • Individual and Family Services
    • Sales & Marketing Manager
      • 2002 - 2003

      •Responsible for staffing, screening, interviewing and recruiting candidates. •Design and implement training programs in terms of Sales and Marketing strategies •Plan, manage, and operate Customer Service Department. •Plan and forecast sales targets •Handle big accounts and field visits •Initiate and conduct customer and marketing surveys •Draw marketing plans and analysis for company’s products •Responsible for staffing, screening, interviewing and recruiting candidates. •Design and implement training programs in terms of Sales and Marketing strategies •Plan, manage, and operate Customer Service Department. •Plan and forecast sales targets •Handle big accounts and field visits •Initiate and conduct customer and marketing surveys •Draw marketing plans and analysis for company’s products

    • United States
    • IT Services and IT Consulting
    • Sales and Telemarketing Manager
      • 2000 - 2000

      •Responsible for staffing, screening, interviewing and recruiting candidates. •In charge of Telemarketing Department’s operations and management •Handle big accounts and field visits •Deal with Advertising agencies •Manage and Follow up sales people and set sales forecasts •Responsible for staffing, screening, interviewing and recruiting candidates. •In charge of Telemarketing Department’s operations and management •Handle big accounts and field visits •Deal with Advertising agencies •Manage and Follow up sales people and set sales forecasts

    • Sales Manager
      • 1996 - 2000

      •Design, implement, coordinate and monitor annual training plans and programs •Draw up product plans and analysis to: 5 Index of Lebanon, 5 Index Business Executive Profiles, and 5 Index Leisure Guide “Lifestyle”. •Product and department management in terms of sales achievements, sales operations, routes and zones divisions and logistics •Manage sales people to execute full market coverage and hit yearly targets •Launch new products: CRT (Consumer Reach Tool Guide) and Reach Card (Postal Card). •Set product forecast in terms of target, portfolio, and market share Show less

Education

  • Universite De Quebec A Montreal
    Master of Business Administration (M.B.A.), Business Administraion
    2002 - 2003
  • Notre Dame University-NDU; Beirut, Lebanon
    Bachelor's Degree, Advertising and Marketing
    1992 - 1995
  • Notre Dame De Loueize
    High School
    1987 - 1990

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