Marketing Communications Associate

• Feb 2023 - Present

T!LT is a strategic communications agency. We partner with our clients to galvanize audiences around a common vision. - Plan, organize, implement, support, and optimize day-to-day marketing activities for T!LT and our clients, including, digital advertising, traditional media, presentation decks and internal communications, media production and social media. - Develop schedules, project plans and content calendars to successfully move creative content forward collaboratively, efficiently, on budget and on time. - Maintain analytics tracking systems and monitor metrics for internal and client marketing campaigns and initiatives, turn the data into insights, and draft reports/recommendations. - Leverage available project management and communication systems (Monday, Asana, Outlook, Teams, Zoom, etc.) to support client deliverables and communication. Show less

Content and Social Media Marketing Manager

• Jan 2022 - Feb 2023

As the Content Marketing Manager, I plan, design, and execute on a community-focused content strategy to increase the 99 Walks brand awareness and to ultimately get 1 million women walking! - Manage the tactical execution of social media strategy for all of the brand's social accounts: Facebook (27k), Facebook Group (15k), Instagram (20k) and Pinterest (5.7 Followers and 113k monthly views) - Create SEO-optimized web copy and weekly blog content guided by keyword research and user personas. - Create HubSpot and Klaviyo email marketing campaigns to drive customer conversions. - Manage weekly webinars and podcasts with founders, influencers and other key figures in the health and wellness space. - Moderate the brand's private Facebook group with 89% active member engagement. - Build social media campaigns to drive new customer acquisition, and improve customer retention. - Tools used: Adobe Creative Suite, Canva, Animoto, Basecamp and Facebook Business Manager. Show less

Content Marketing Specialist

• Jun 2020 - Nov 2021

- Built a cohesive, goal-driven omni-channel content and social media strategy for all of the brand's online marketing efforts - Managed content generation for all owned and paid media including website copy, social media, weekly newsletter, promotional and lead nurture email campaigns. - Managed a team of freelancers for ad-hoc content and graphic design needs. - Conducted A/B and multivariate tests for Facebooks Ads delivery optimization. - Oversaw SEO strategy and execution, including link-building, keyword research and content optimization for search - Collaborated with IVF doctors, clinics and fertility coaches in the third-party reproduction space for co-marketing opportunities. - Tools used: SEMRush, AHREFs, Zoho Suite, Asana, Airtable, Wordpress, HARO, Canva and Frase. Show less

Content Manager

• Feb 2019 - Aug 2019

Social Media & Content Producer

• Mar 2017 - Aug 2019

- Managed the company's social media accounts including Facebook, Instagram and LinkedIn. - Developed content for the website, blog and email newsletters to 20k+ subscribers. - Tools used: Hootsuite, Sprout Social, Canva and Salesforce. - Managed the company's social media accounts including Facebook, Instagram and LinkedIn. - Developed content for the website, blog and email newsletters to 20k+ subscribers. - Tools used: Hootsuite, Sprout Social, Canva and Salesforce.

Content Creator

• Dec 2017 - Dec 2018

Mangobaaz is an online information and entertainment company that creates and shares viral, engaging content. As a Content Creator for Mangobaaz, I produced entertaining, shareable content for readers based on local pop-culture. Mangobaaz is an online information and entertainment company that creates and shares viral, engaging content. As a Content Creator for Mangobaaz, I produced entertaining, shareable content for readers based on local pop-culture.

Communications Specialist

• Oct 2015 - Dec 2017

Worked alongside the Chief Marketing Officer to lead Telenor Pakistan's digital transformation journey from a traditional mobile network operator to an Internet Company. - Editor in chief of the company's internal newsletter, hosted on Sharepoint. - Led the integration of Workplace (formerly Facebook@Work) across the organization, bringing Telenor Pakistan's early adopter ranking among the top 3 Telenor business units across the Nordics, Europe & Asia. - Maintained company presence on all internal communication platforms. - Supported the delivery and implementation of all internal and external communication campaigns. - Worked with critical company data to ghostwrite and design presentations for the C-suite. Show less