Experience

Intercontinental Distillers Limited

• Nigeria
• Food and Beverage Services
• 1 - 100 Employee

• Divisional On-trade Development Manager

  • Jul 2023 - Present

  Business expansion in the Ontrade Business expansion in the Ontrade



Nigerian Bottling Company Plc

• Nigeria
• Food and Beverage Services
• 500 - 600 Employee

• National Off-trade Manager

  • Jan 2019 - Jun 2023

  Accountable for Channel P&L. Participated in development of sales and marketing plans for customers in co-operation with Trade marketing team. Management and implementation of sales standards, representation in wholesale chains and pricing policy Monthly analysis of channel landscape regarding pricing policy, marketing activities and recommendations to brand owners Responsible for achieving channel targets in accordance with annual/monthly business plan. Implementation of long-term customer relations to build profitable activities. Show less



Brian Munro Limited

• Nigeria
• Food & Beverages
• 1 - 100 Employee

• Brand Manager

  • Oct 2016 - Dec 2019

  Develop LRP for brands Develop and implement strategic marketing activities annually Develop annual budgets and ROI on investments Develop and present quarterly score cards for brands Weekly monitoring and reporting of trade activities Establish and sustain strong relationship with both on-trade and off-trade partners Develop and deploy market relevant POSMs, and ensure adequate visibility across Off-trade and On-trade outlets Develop LRP for brands Develop and implement strategic marketing activities annually Develop annual budgets and ROI on investments Develop and present quarterly score cards for brands Weekly monitoring and reporting of trade activities Establish and sustain strong relationship with both on-trade and off-trade partners Develop and deploy market relevant POSMs, and ensure adequate visibility across Off-trade and On-trade outlets



PZ Cussons

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Sep 2011 - Oct 2016

  Strategic planning, monitoring, and implementation of marketing budget to deliver Sales forecast per financial year. Engage all channels of communication (mainstream and new media) to deliver brand promise and top-of-mind awareness Increase brand awareness, relevant differentiation, value, accessibility, and emotional connection Close monitoring, reporting and analysis of competitors activities such as price audit, promotional activities, sales trend, and store development Develop consistent merchandising template to deliver right product display and fixtures in all stores Show less

• Category Manager

  • Sep 2006 - Sep 2011

  Formulation of Marketing Strategies, New Product Launch Plans, Responsible for Brand Building activities as pertaining to the product category, developing campaigns with the Corporate Marketing team, follow up on execution with field staff. Adherence to the defined Marketing budgets. Develop, implement, and monitor product category strategy Establish short- and long-term product goals and strategies, build and manage the product roadmap (Range / Line – up / Price Positioning / Marketing Plan & Support) Supervise Channel/Retail Marketing and forming penetration strategy by executing Retail Mapping, Counter Share Extraction and Market Share based on business objectives Plan marketing & sales strategies to ensure the sell-out and stock movement whilst maintaining adequate stock levels with distributors Organize events & get the execution done through vertical integration and ensure that deliverables are achieved within given budgets Show less