Product Marketing Manager

• Jan 2023 - Present

Senior Marketing Manager

• Apr 2022 - Dec 2022

Senior Program Manager, Marketing: Digital Support Resources - Community, Learning, Knowledge

• Feb 2016 - Nov 2021

Working as part of a global remote team for a newly created role, drove positioning, adoption, and awareness internally and externally promoting Sage digital support resources: community (Sage City), learning (Sage University), and knowledge (Sage Knowledgebase), as well as Sage.com/Resources.• Accelerated global adoption of new “one stop shop” webpage (Sage.com/Resources) through guerrilla marketing campaigns resulting in nearly 375k page views in FY21—enabling customers, partners and employees to find answers fast while helping to reduce call volume.• Standardized and documented messaging for four online support assets across multiple countries through positioning and marketing guides working across teams (Marketing, Social Media, Support) ensuring consistency.• Developed marketing kits including cut and paste copy for blogs, emails, sidebars, and social media, providing on-demand campaign materials across multiple products and functional areas.• Collaborated with multiple teams (Brand, UX, Services) to evolve the look and feel of the online support assets, ensuring consistency with current brand standards while “bridging” old style to new approach.• Created and maintained library of assets—including over 50 social media cards in multiple languages—allowing “grab and go” collateral to promote online support resources.• Wrote and edited copy for ads, blogs, articles, webpages, and emails, as well as videos—including “There’s a Better Way,”—promoting online help options to customers, partners, and employees.https://www.youtube.com/watch?v=YBd4FVnY1FY • Part of virtual team to onboard 15 countries in five languages to Sage City, making it the official global community of Sage with 150 forums and 105k page views each weekday. Show less

Senior Product Marketing Manager, Mid-market and Accountant Solutions

• Jul 2013 - Feb 2016

Supported Sage North America cross-sell opportunities and marketing lead for Sage North America online community.• Selected by Sage North America leadership to develop and deliver corporate training educating employees on global branding and social media strategies.• Served on cross-functional team successfully merging over 20 separate online support communities across Sage North America into one customer and partner community. Recognized for marketing efforts that helped triple traffic to new community upon launch—eventually giving “Sage City” recognition for global adoption.• Marketing liaison supporting cross-sell opportunities across North America into the mid-market base, including working on a cross-functional team bringing a newly acquired product into the Sage family.• Developed messaging guides and sales playbooks; wrote telephone scripts and email templates; and created and maintained sales-readiness information on a shared web portal allowing easy, always up to date, access. Show less

Senior Product Marketing Manager, Value Solutions

• Dec 2008 - Jul 2013

Developed educational product collateral and social media lead for a portfolio of nine product lines.• Managed Sage North America’s first online conference, achieving 140% of registration goal and 170% of attendance goal. Awarded 2010 “Extraordinary Customer Experience” recognition for Sage North America.• Developed and enhanced collateral including feature sheets, brochures, whitepapers, e-newsletters, and success stories, breaking down complex topics into straightforward content and driving revenue.• Executed bill of materials (BOM) for five product lines, strengthening awareness in market upon product releases.• Led copywriting efforts for team redesigning product website, improving usability for customers and prospects.• Launched and managed Twitter, LinkedIn, and Facebook accounts for nine product lines, helping drive Sage Timeslips to be named the #1 Time and Billing Solution by New York Law Journal readers four years in a row.• Spearheaded rebranding for nine product lines, updating over 100 pieces of collateral in less than six months. Show less

Senior Marketing Manager, Lead Generation

• Jun 2007 - Dec 2008

Developed annual marketing project budget and tactical execution for all marketing activities for five product lines with budgets ranging from $100,000 to $1M and annual sales revenues of $40M.• Monitored marketing program response rates, sales, and average sale price (ASP) for all campaigns, modifying programs based on data.• Negotiated with and managed outbound telemarketing, aggregator, and lead nurturing programs, driving additional lead channels.• Partnered with Product Management, Product Marketing, Sales, and external agencies, executing marketing campaigns, budgets, creative improvements, and follow-up actions. Show less

Marketing Manager, Lead Generation

• Aug 2004 - Jun 2007

Oversaw lead generation marketing strategy and program execution for three product lines.• Managed calendars, lists, and creative for direct mail, email, and outbound telemarketing campaigns, driving leads.• Collaborated with Product Management, Product Marketing, Sales, and IT, ensuring marketing messages were accurate and consistent across departments and leads appropriately routed. • Reported on response rates, leads, orders, revenue, and revenue to spend, evaluating campaign effectiveness. Show less

Associate Marketing Manager, Lead Generation

• Apr 2003 - Aug 2004

Managed internal resources and multiple outside agencies on copy, layout, reviews, and printing, delivering monthly B2B direct mail campaigns on time and within budget. Developed standard campaign processes, checklists, calendars, and forms, as well as directed corporate rebranding activities across three major product lines, ensuring on-target execution.

Senior Marketing Communications Specialist

• Apr 2002 - Apr 2003

Created sales tools including brochures, automated demos, email templates, and product listings, as well as cohesive marketing campaign messaging for direct mail, advertisements, and landing pages, supporting acquisition sales.

Marketing Communications Specialist

• Mar 2000 - Apr 2002

Wrote and edited copy for marketing programs including brochures, direct mail, email, and websites, acquiring new customers and retaining existing accounts.