Vivian Cummings

Marketing Copywriter at Digital Delane
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Location
Winslow, Arkansas, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Copywriter
      • Jan 2020 - Present

      Writes many different kinds of copy for clients.

    • Mobile Gaming Apps
    • Marketing Consultant
      • Feb 2015 - Present

      United States

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Marketing and Revisions Editor
      • Oct 2020 - Dec 2021

      Helped authors edit and revise their books, as well as prepare for book marketing activities.

    • Author
      • 2015 - Nov 2016

      Author of Stupid Humans, to be released in 2016.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Research and Survey Specialist
      • Aug 2015 - Feb 2016

      Fayetteville, Arkansas Area Created and edited surveys in Survey Monkey and Qualtrics. Studied customer comments on previous surveys to determine areas for improvement. Added new questions and removed questions that were no longer relevant in response to customer comments. Wrote press releases for new survey releases. Also wrote a weekly trend report for The Zweig Letter, Zweig Group's newsletter for the A/E/P and environmental consulting industries. Laid out survey books using InDesign. Assisted customers with questions… Show more Created and edited surveys in Survey Monkey and Qualtrics. Studied customer comments on previous surveys to determine areas for improvement. Added new questions and removed questions that were no longer relevant in response to customer comments. Wrote press releases for new survey releases. Also wrote a weekly trend report for The Zweig Letter, Zweig Group's newsletter for the A/E/P and environmental consulting industries. Laid out survey books using InDesign. Assisted customers with questions about surveys. Show less

    • Marketing Manager
      • Jul 2014 - Sep 2014

      Fayetteville, AR More than quadrupled Twitter following in the first month of managing social media. Wrote SEO-optimized web content. Redesigned product packaging to communicate brand attributes. Designed ads and wrote press releases to communicate the brand's marketing message.

    • Social Media Consultant
      • Aug 2013 - Oct 2013

      • Achieved eight week project goal of raising brand awareness for the Gridiron Show and increasing Twitter followers by 50% • Twitter followers more than doubled by the campaign’s end • @nwagridiron mentions tripled and retweets doubled in the seven days prior to the show versus the previous week • Show played to a packed house both nights

    • Social Media Consultant
      • Sep 2012 - Oct 2012

      University of Arkansas • Eight week project goal was to quickly raise brand awareness for the Gridiron Show using Twitter and to incorporate Twitter into the existing social media marketing effort • Developed executable social media strategy by implementing the campaign using Hootsuite social media management system • Demonstrated usability by writing, scheduling, and publishing tweets as well as interacting with followers • Exceeded social media project goals by quadrupling the number of followers… Show more • Eight week project goal was to quickly raise brand awareness for the Gridiron Show using Twitter and to incorporate Twitter into the existing social media marketing effort • Developed executable social media strategy by implementing the campaign using Hootsuite social media management system • Demonstrated usability by writing, scheduling, and publishing tweets as well as interacting with followers • Exceeded social media project goals by quadrupling the number of followers within the first week of implementation and by the end of the project @nwagridiron saw a 90% growth Show less

    • Production Assistant
      • Sep 2007 - Aug 2012

      • Prepared and proofread scripts for live news broadcasts • Used AP style to correct copy errors • Operated cameras and video equipment during lives newscasts. • Worked well under the stress of a live broadcast, while maintaining a good work ethic, energetic demeanor, and flexibility while operating cameras and teleprompter for evening newscasts

    • Newspaper Publishing
    • 100 - 200 Employee
    • Teen Celebrity Interview Columnist
      • 1995 - 1999

      • Wrote celebrity interviews aimed at teens and young adults • Interviewed celebrities including Jay Leno, Jonathan Taylor Thomas and Jonathan Jackson • Met deadlines and used AP style to write and edit celebrity news column

Education

  • University of Arkansas at Fayetteville
    Bachelor of Arts, Ad/PR with a minor in Marketing
    2011 - 2012
  • University of Arkansas at Fayetteville
    Bachelor of Arts, Journalism

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