Experience

Snowmass

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Director

  • Feb 2016 - Present

  Developing brand identity and marketing strategies to drive visitation, event attendance and economic vitality for Snowmass Village, Colorado. Leading stellar team of marketing and PR specialists in development of branding, campaigns, and messaging to effectively engage independent travelers, corporate and incentive groups, and the local community. Developing brand identity and marketing strategies to drive visitation, event attendance and economic vitality for Snowmass Village, Colorado. Leading stellar team of marketing and PR specialists in development of branding, campaigns, and messaging to effectively engage independent travelers, corporate and incentive groups, and the local community.



Timbers Resorts

• United States
• Real Estate
• 1 - 100 Employee

• Director of Real Estate Marketing

  • May 2013 - Feb 2016

  Developed marketing strategy, oversaw campaign development and led team of marketing pros for Timbers Resorts' collection of private residence clubs in some of the world's most sought-after locations. Timbers Collection properties include Dancing Bear Aspen, Castello di Casole in Tuscany, Mayacama in Sonoma, One Steamboat Place, The Sebastian - Vail, The Preserve at Botany Bay on St. Thomas, and Timbers Bachelor Gulch in Beaver Creek. Developed marketing strategy, oversaw campaign development and led team of marketing pros for Timbers Resorts' collection of private residence clubs in some of the world's most sought-after locations. Timbers Collection properties include Dancing Bear Aspen, Castello di Casole in Tuscany, Mayacama in Sonoma, One Steamboat Place, The Sebastian - Vail, The Preserve at Botany Bay on St. Thomas, and Timbers Bachelor Gulch in Beaver Creek.



Virginia McNellis LLC

• Owner/Principal

  • Jun 2012 - May 2013

  Aspen-based marketing specialist helping businesses define, promote and build their brands. Consulting capabilities include branding, strategic marketing, traditional advertising, interactive/social media and public relations. Clients included Stirling Peak Properties, David Johnston Architects, Justice Snow's Restaurant + Bar, Honeybee Organic Juice Bar, and RESQWATER. Aspen-based marketing specialist helping businesses define, promote and build their brands. Consulting capabilities include branding, strategic marketing, traditional advertising, interactive/social media and public relations. Clients included Stirling Peak Properties, David Johnston Architects, Justice Snow's Restaurant + Bar, Honeybee Organic Juice Bar, and RESQWATER.



ECOE Marketing

• Costa Rica
• Advertising Services

• Managing Director

  • Jan 2009 - Jun 2012

  Oversaw all aspects of client marketing programs for boutique marketing agency. Developed strategic marketing programs, brand messaging and graphic identity. Devised marketing tactics and campaigns, including sales promotion, advertising, web, direct mail and events. Clients included luxury real estate and resorts, super-premium food and beverage brands, and health/beauty entities. Oversaw all aspects of client marketing programs for boutique marketing agency. Developed strategic marketing programs, brand messaging and graphic identity. Devised marketing tactics and campaigns, including sales promotion, advertising, web, direct mail and events. Clients included luxury real estate and resorts, super-premium food and beverage brands, and health/beauty entities.



FIJI Water

• Beverage Manufacturing
• 300 - 400 Employee

• Marketing Manager

  • Apr 2002 - Dec 2008

  Spearheaded event marketing program and supported marketing efforts of international brand. Developed sponsorship strategies, negotiated sponsorship contracts and directed execution of 300+ events annually, including New York Fashion Week, Sundance Film Festival, top national epicurean events, and grassroots community events. Managed media partnerships and created cross-promotional programs to leverage sponsorships for retail and public relations impact. Spearheaded event marketing program and supported marketing efforts of international brand. Developed sponsorship strategies, negotiated sponsorship contracts and directed execution of 300+ events annually, including New York Fashion Week, Sundance Film Festival, top national epicurean events, and grassroots community events. Managed media partnerships and created cross-promotional programs to leverage sponsorships for retail and public relations impact.



Aspen Snowmass

• United States
• Real Estate

• Event Marketing Coordinator

  • Sep 2000 - Apr 2002

  Managed event marketing, production and sponsorship fulfillment of Aspen/Snowmass events. Developed and executed sponsorship programs for resort partners and event sponsors. Handled planning and production of resort events, including World Cup ski races, ESPN Winter X Games and 24 Hours of Aspen. Managed event marketing, production and sponsorship fulfillment of Aspen/Snowmass events. Developed and executed sponsorship programs for resort partners and event sponsors. Handled planning and production of resort events, including World Cup ski races, ESPN Winter X Games and 24 Hours of Aspen.