Experience

Decision Point Analytics

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Vice President Consulting Services

  • Jan 2021 - Present

• Associate Vice President

  • Apr 2018 - Jan 2021

  o Leading the engagement with the strategy and commercial team of a Turkish CPG client to provide on-going supporto Account lead for the engagement with the support team of Vietnam based soft drink manufacturero Built Revenue Growth Management strategy for Kazakhstan, Azerbaijan, Pakistan beverage players with extensive performance review, opportunity mapping and building action plans (Portfolio strategy, pricing, assets and investments strategies) involving multi-functional stakeholders from Strategy, Commercial, Operations and Marketing teamso Developed Predictive Order Recommendation system for the sales force of Argentinian beverage manufacturer with the objectives of growing business, optimise retailer cash-flow, improve sales-force efficiency, and to avoid stock outs leveraging ML techniques and AI. The successful implementation of the solution has resulted into double digit reduction in OOS indices translating into revenue growtho Developing Recommendation system to assist the sales force of one of the biggest beverage bottling operations in the country of Peru serving 300K+ retailers

• Senior Analytics Consultant

  • Apr 2017 - Mar 2018

  New Business Development | Machine Learning | Pricing Analytics | Store Analyticso Developed analytics solution to build strategy of most effective price premiumization for a Turkey based CPG client. Later the same solution was adopted by a Kazakhstan based client too. o Developing new solutions for an in-house product meant for store analytics (Churn prediction)o Integrating multiple data streams from execution, investment, sales to develop frameworks of review, strategy and planningo Leading the engagement of End-to-End strategy development for executing at retail outlet level for an Indian beverage client o Developed analytics solution for cooler investment performance review and future strategy development to obtain maximum RoI for Azerbaijan based beverage client o Part of hiring team for expansion of consulting & data science team

• Senior Business Analyst

  • Jul 2016 - Mar 2017

  CPG Industry | Strategy | Machine Learning | Statistical Modelling | Baseline Estimationo Part of New Business Development team to deliver projects with new clientso Developed analytics solution for a Turkey based CPG client to assess performance of asset investment and helped to make strategy for the next year {fetched more business by success of the project}o Built analytics solution for a Vietnam based beverage client to assess cooler placementstrategy & mapping opportunity for future to drive maximum RoI o Market sizing, opportunity estimation and strategy development for new products in Delhi NCR area for a major beverage playero Developed a statistical method to isolate impact of price change from a number of factor affecting sales; the method also takes into consideration market response of price change; frequently used by various clients to time the price changes and to predict impact on volume {Major success in a Kazakhstan market pricing study for predicting impact on sales accurately}

• Business Analyst

  • Sep 2015 - Jun 2016

  Beverage Industry | Operations Research | Predictive Analyticso Part of front end delivery team consulting commercial director of major beverage player to support business decision making by leveraging data analytics o Conceptualized scientific approach to address planogramming for space optimization and maximizing throughput; built a tool to generate the final output as picture {the tool is currently being used in Pan-India,other South West Asian country stores}o Automated major deliverable of sales forecast, trends & other analytics to reduce turnaround time o Restructured the monthly deliverable of Store analytics to visualize insights better Summary Predictive Analytics: X-12 ARIMA, Machine Learning Diagnostic Analytics: Root cause analysis frameworks Operations research: LPP, Mathematical optimizations, simulations


Auctus Lab
• Business Consulting and Services
• Confounder

  • Jun 2014 - Aug 2015

Indian Institute of Technology, Kanpur
• India
• Higher Education
• 700 & Above Employee
• B.Tech, Civil Engineering

  • Jul 2010 - Jun 2014

Radio Club (IITK FM Radio cell)
• Head (Coordinator)

  • May 2011 - May 2013

Alumni Contact Programme (ACP) under DRPG, IIT Kanpur, Kanpur
• Core Team Member

  • Apr 2012 - Apr 2013