Experience

AthLife Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Vice President

  • Jul 2020 - Present

• Vice President Marketing

  • Sep 2015 - Jul 2020

  • Marvel Entertainment: Led and managed Marvel Custom Solutions business in Sports -Developed and executed strategic marketing initiatives for clients that enhanced the brand experience for fans/consumers-Secured deals with teams across MLB, NBA, NFL, NHL, MiLB, ECHL, and AHL sports leagues (more than 80 activations in 2019) that generated millions in revenue for the teams through increased ticket sales and fan spending at events-Increased sales from $500K in 2016 to over $2M in 2019• Netflix “Last Chance U” (Season 5): Secured and managed 14 product placement & sponsorship deals (incl. Nike, Gatorade, Riddell, Impossible) for Laney Football (CC) on the Emmy nominated docuseries (2019)• Adidas Basketball: Developed and executed high school basketball grassroots brand marketing pilot program in the Chicago market (2016-2017) Show less



Vin E. Mac, Inc.

• President

  • Oct 2005 - Present

  I fuel my entreprenuerial spirit by creating, developing, and marketing Vin E. Mac brand barbecue sauce products I fuel my entreprenuerial spirit by creating, developing, and marketing Vin E. Mac brand barbecue sauce products



Nike

• India
• Online Audio and Video Media

• Brand Manager-DTC

  • Aug 2013 - Aug 2015

  • Led Central Territory brand marketing efforts across Nike Retail stores [Nike Chicago, Nike Dallas, Nike Mall of America, Nike Running Bucktown]• Led cross-category and cross-functional teams to create authentic, distinctive, and connected consumer experiences at Nike Retail stores• Collaborated with store teams to execute and deliver seasonal brand initiatives at Nike retail to fuel consumer demand, drive revenue, and strengthen connection with consumers• Led and managed marketing activations during key brand/sport moments:-NCAA College Football Playoffs/Championship [Nike Dallas] – sold thru Quickstrike product inventory over the championship weekend-Nike World Basketball Festival [Nike Chicago, Nike South Chicago Community Store] – most expansive and attended consumer event in Community Store history -MLB All-Star Game [Nike Mall of America] – in-mall consumer digital scavenger hunt and in-store appearance by Matt Carpenter-Chicago Marathons (2013 & 2014) – consumer runs, product unveils, and Nike Athlete appearances (record sales at Nike Chicago both years)-Nike+ Run Club launch [Chicago] – successful launch and sustained running group-Nike+ FuelBand SE launch [Nike Chicago] – second highest opening sales in the US-Nike Running Bucktown grand opening and store localization planning – became the benchmark and model for new store openings Show less

• Brand Manager-Basketball

  • Jun 2009 - Aug 2013

  • Led Nike Basketball territory brand team and all marketing efforts (direct reports)• Developed and executed territory strategic marketing plans and briefs• Led and managed marketing activations during key brand/sport moments:-NBA All-Star [Dallas, Houston]-NCAA Men’s Final Four [Indianapolis, Houston, New Orleans]-CHI-LEAGUE pro-am summer league [Nike Global MAXIM Award Finalist]-Basketball Never Stops global brand campaign events -Chicago High School Basketball season kick-off at the United Center – 4k high school athletes (Scottie Pippen appearance, Roscoe Dash performance) -Kevin Durant Christmas Day Activation, Oklahoma City – featured on ESPN SportsCenter Top 10 -#BASKETBALLNEVERSTOPS: Only Global Territory to trend via social media [Chicago and Oklahoma City]-Nike High School Hoops Madness brand marketing program [Chicago, Houston]-LeBron MVP in-arena celebration [Cavaliers vs. Celtics – NBA playoffs]-Banner drop featured on ESPN SportsCenter -LeBron “More Than a Game” global tour [Chicago, Akron]• Led retail store grand opening events-Foot Locker – House of Hoops [Chicago (North Riverside and State Street), Detroit]• Managed relationships with key marketing partners, stakeholders, and influencers• Stretch Assignment: led cross-functional team to develop and deliver Holiday 2011 North America Basketball creative brand brief – final brand creative executed at brand stores across NA as well as digital (Nike Retail, Foot Locker, Foot Locker House of Hoops, Finish Line) Show less

• Associate Brand Manager-Basketball

  • Jun 2007 - May 2009

  • Assisted in creating and executing category and seasonal initiatives that drove brand strength, fueled consumer demand, and strengthened the connection with consumers• Led categorical and seasonal event executions• Executed NCAA Men’s Final Four community give-back initiative [Detroit]• Managed relationships with key coaches, stakeholders, and influencers



Umoja Student Development Corporation

• Resource/Finance Director

  • Aug 2004 - Mar 2007

  Managed all internal operations including: finance, marketing/development, information technology, human resources, and general administration Managed all internal operations including: finance, marketing/development, information technology, human resources, and general administration



IRI

• United States
• Market Research
• 700 & Above Employee

• Media Account Executive

  • Dec 1996 - Jun 2001

  • Executed media portion of advertising tests for top-tier consumer packaged goods clients (Kraft, Pfizer, Frito-Lay, Wrigley, P&G) • Utilized IRI and Nielsen data to design successful advertising/product tests • Consulted clients, ad agencies, and IRI client service regarding test set-up and design to ensure successful test and delivery of readable results translatable to a national plan roll out • Executed media portion of advertising tests for top-tier consumer packaged goods clients (Kraft, Pfizer, Frito-Lay, Wrigley, P&G) • Utilized IRI and Nielsen data to design successful advertising/product tests • Consulted clients, ad agencies, and IRI client service regarding test set-up and design to ensure successful test and delivery of readable results translatable to a national plan roll out