Vijay Bobba

Co Founder & Managing Partner at LSC Global
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Location
Bengaluru, IN

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Co Founder & Managing Partner
      • Jan 2023 - Present

      Leveraging full lifecycle data services to accelerate AI & ML adoption! Leveraging full lifecycle data services to accelerate AI & ML adoption!

    • India
    • Financial Services
    • 1 - 100 Employee
    • Co-Founder & CEO @ Wizely
      • Jun 2017 - Aug 2023

      Acquired by OneCard (backed by Sequoia India, QED) An app that understands your financial life and guides you on a personalized path towards financial well-being! Acquired by OneCard (backed by Sequoia India, QED) An app that understands your financial life and guides you on a personalized path towards financial well-being!

    • India
    • Construction
    • 700 & Above Employee
    • Strategic Advisor
      • May 2016 - Jun 2018

      As a Strategic Advisor to the Business Chairman, I am entrusted to help develop disruptive digitalization strategies, implement and launch non-linear growth business opportunities across Airport, Energy, Transportation & other Infrastructure sectors by leveraging emerging digital and data-driven technologies. Advised an internal team to: . Develop and launch new data-driven platforms and solutions . Establish an eco system of partnerships to develop new solutions and accelerate entry into… Show more As a Strategic Advisor to the Business Chairman, I am entrusted to help develop disruptive digitalization strategies, implement and launch non-linear growth business opportunities across Airport, Energy, Transportation & other Infrastructure sectors by leveraging emerging digital and data-driven technologies. Advised an internal team to: . Develop and launch new data-driven platforms and solutions . Establish an eco system of partnerships to develop new solutions and accelerate entry into new markets . Launch new businesses to significantly enhance existing revenues or generate new revenue streams, reduce costs and improve process efficiencies Show less As a Strategic Advisor to the Business Chairman, I am entrusted to help develop disruptive digitalization strategies, implement and launch non-linear growth business opportunities across Airport, Energy, Transportation & other Infrastructure sectors by leveraging emerging digital and data-driven technologies. Advised an internal team to: . Develop and launch new data-driven platforms and solutions . Establish an eco system of partnerships to develop new solutions and accelerate entry into… Show more As a Strategic Advisor to the Business Chairman, I am entrusted to help develop disruptive digitalization strategies, implement and launch non-linear growth business opportunities across Airport, Energy, Transportation & other Infrastructure sectors by leveraging emerging digital and data-driven technologies. Advised an internal team to: . Develop and launch new data-driven platforms and solutions . Establish an eco system of partnerships to develop new solutions and accelerate entry into new markets . Launch new businesses to significantly enhance existing revenues or generate new revenue streams, reduce costs and improve process efficiencies Show less

    • Chile
    • Software Development
    • 1 - 100 Employee
    • Managing Director, Asia-Pacific
      • Sep 2014 - Mar 2016

      Provide leadership for growth and expansion of ADARA's travel data and analytics business in the Asia-Pacific region. Establish and manage strategic partnerships to fuel growth in rapidly growing markets of China & India and in mature markets such as Australia, Japan, Hong Kong & Singapore. Significant achievements include: . Launched ADARA's business in Asia Pacific with Singapore as the head quarters . Established more than a dozen strategic partnerships with airline, meta… Show more Provide leadership for growth and expansion of ADARA's travel data and analytics business in the Asia-Pacific region. Establish and manage strategic partnerships to fuel growth in rapidly growing markets of China & India and in mature markets such as Australia, Japan, Hong Kong & Singapore. Significant achievements include: . Launched ADARA's business in Asia Pacific with Singapore as the head quarters . Established more than a dozen strategic partnerships with airline, meta search, hotel and travel aggregators in Australia, Japan, Singapore, Hong Kong and Philippines . Established ADARA as a market leader in travel data and analytics in APAC in its first year of operations . Assisted the CEO in identifying, pursuing and closing strategic investors as part of the series C funding round . Worked with the Board and the CEO to develop new strategic positioning and business strategy for transformational growth in travel data and analytics space Show less Provide leadership for growth and expansion of ADARA's travel data and analytics business in the Asia-Pacific region. Establish and manage strategic partnerships to fuel growth in rapidly growing markets of China & India and in mature markets such as Australia, Japan, Hong Kong & Singapore. Significant achievements include: . Launched ADARA's business in Asia Pacific with Singapore as the head quarters . Established more than a dozen strategic partnerships with airline, meta… Show more Provide leadership for growth and expansion of ADARA's travel data and analytics business in the Asia-Pacific region. Establish and manage strategic partnerships to fuel growth in rapidly growing markets of China & India and in mature markets such as Australia, Japan, Hong Kong & Singapore. Significant achievements include: . Launched ADARA's business in Asia Pacific with Singapore as the head quarters . Established more than a dozen strategic partnerships with airline, meta search, hotel and travel aggregators in Australia, Japan, Singapore, Hong Kong and Philippines . Established ADARA as a market leader in travel data and analytics in APAC in its first year of operations . Assisted the CEO in identifying, pursuing and closing strategic investors as part of the series C funding round . Worked with the Board and the CEO to develop new strategic positioning and business strategy for transformational growth in travel data and analytics space Show less

    • Financial Services
    • 1 - 100 Employee
    • Founding Managing Director & CEO (Aquired by Amex)
      • Jun 2010 - Jun 2014

      Led the company to a rapid and sustained growth in India by providing strategic vision and direction to the business. Since the acquisition of imint by Loyalty Partner (parent of PAYBACK) in 2010, PAYBACK brand was successfully launched in 2011. Post the launch of the new brand, company grew its partner brand portfolio to more than 75 with presence at more than 3000 point of sale locations across 100+ cities in India. Member base grew in millions with many of the consumers in India earning and… Show more Led the company to a rapid and sustained growth in India by providing strategic vision and direction to the business. Since the acquisition of imint by Loyalty Partner (parent of PAYBACK) in 2010, PAYBACK brand was successfully launched in 2011. Post the launch of the new brand, company grew its partner brand portfolio to more than 75 with presence at more than 3000 point of sale locations across 100+ cities in India. Member base grew in millions with many of the consumers in India earning and burning millions of PAYBACK loyalty points every day. Significant achievements include: • Launch of India's most popular and visible loyalty brand - PAYBACK • Establishment of India’s first and the largest coalition loyalty partner network covering more than 75 partners and handling millions of retail transactions, billions of earn/burn loyalty points every month • Formation of strategic partnerships with market leading consumer brands in Banking, Entertainment, Fuel, Retail, Travel, Telecom and with several category leaders in the online space • Rollout of India's first loyalty program based credit card with American Express and PAYBACK • Launch of leading product innovations in the loyalty space (Point Redemption Gateway, Mobile Identifier, Online Affiliate Platform, 'Consumer Data Bureau', 'Contextual Marketing Platform') • Enablement of rapid growth in membership base to over 30 Mn with multiple-fold increase in yearly incentivized sales to over several billion dollars and YOY growth of over 60% in top line • Recipient of Product of the Year award in 2013 Show less Led the company to a rapid and sustained growth in India by providing strategic vision and direction to the business. Since the acquisition of imint by Loyalty Partner (parent of PAYBACK) in 2010, PAYBACK brand was successfully launched in 2011. Post the launch of the new brand, company grew its partner brand portfolio to more than 75 with presence at more than 3000 point of sale locations across 100+ cities in India. Member base grew in millions with many of the consumers in India earning and… Show more Led the company to a rapid and sustained growth in India by providing strategic vision and direction to the business. Since the acquisition of imint by Loyalty Partner (parent of PAYBACK) in 2010, PAYBACK brand was successfully launched in 2011. Post the launch of the new brand, company grew its partner brand portfolio to more than 75 with presence at more than 3000 point of sale locations across 100+ cities in India. Member base grew in millions with many of the consumers in India earning and burning millions of PAYBACK loyalty points every day. Significant achievements include: • Launch of India's most popular and visible loyalty brand - PAYBACK • Establishment of India’s first and the largest coalition loyalty partner network covering more than 75 partners and handling millions of retail transactions, billions of earn/burn loyalty points every month • Formation of strategic partnerships with market leading consumer brands in Banking, Entertainment, Fuel, Retail, Travel, Telecom and with several category leaders in the online space • Rollout of India's first loyalty program based credit card with American Express and PAYBACK • Launch of leading product innovations in the loyalty space (Point Redemption Gateway, Mobile Identifier, Online Affiliate Platform, 'Consumer Data Bureau', 'Contextual Marketing Platform') • Enablement of rapid growth in membership base to over 30 Mn with multiple-fold increase in yearly incentivized sales to over several billion dollars and YOY growth of over 60% in top line • Recipient of Product of the Year award in 2013 Show less

    • Founder, Managing Director & CEO (majority acquired by Loyalty Partner)
      • Jul 2006 - Jun 2010

      Pioneered the concept of Coalition Loyalty in India and along with ICICI Bank (with funding from ICICI Venture), co-founded LSRL to build India's largest technology enabled multi-partner loyalty marketing program with millions of consumers and hundreds of businesses. It took two years to conceive, incubate and operationalize the concept (Dec 03 to July 06) before the final launch of the brand, 'imint', in the market on August 1st, 06. As the MD & CEO, I had the overall responsibility to… Show more Pioneered the concept of Coalition Loyalty in India and along with ICICI Bank (with funding from ICICI Venture), co-founded LSRL to build India's largest technology enabled multi-partner loyalty marketing program with millions of consumers and hundreds of businesses. It took two years to conceive, incubate and operationalize the concept (Dec 03 to July 06) before the final launch of the brand, 'imint', in the market on August 1st, 06. As the MD & CEO, I had the overall responsibility to evangelize the concept in India and scale the program across several cities, market segments and merchant categories and make imint the best loyalty program in India. In 2008 & 2010, imint won the best loyalty program awards in Asia! In June 2010, majority of the stake in the company was sold to Loyalty Partner Germany (which was later acquired by American Express) and Peepul Capital. Therefore, my job evolved from being an entrepreneur to leading the company to ensure a successful rollout of the "PAYBACK Way" in India. This included restructuring existing business along with the launch of a new growth strategy, new business model and the new Brand "PAYBACK". Show less Pioneered the concept of Coalition Loyalty in India and along with ICICI Bank (with funding from ICICI Venture), co-founded LSRL to build India's largest technology enabled multi-partner loyalty marketing program with millions of consumers and hundreds of businesses. It took two years to conceive, incubate and operationalize the concept (Dec 03 to July 06) before the final launch of the brand, 'imint', in the market on August 1st, 06. As the MD & CEO, I had the overall responsibility to… Show more Pioneered the concept of Coalition Loyalty in India and along with ICICI Bank (with funding from ICICI Venture), co-founded LSRL to build India's largest technology enabled multi-partner loyalty marketing program with millions of consumers and hundreds of businesses. It took two years to conceive, incubate and operationalize the concept (Dec 03 to July 06) before the final launch of the brand, 'imint', in the market on August 1st, 06. As the MD & CEO, I had the overall responsibility to evangelize the concept in India and scale the program across several cities, market segments and merchant categories and make imint the best loyalty program in India. In 2008 & 2010, imint won the best loyalty program awards in Asia! In June 2010, majority of the stake in the company was sold to Loyalty Partner Germany (which was later acquired by American Express) and Peepul Capital. Therefore, my job evolved from being an entrepreneur to leading the company to ensure a successful rollout of the "PAYBACK Way" in India. This included restructuring existing business along with the launch of a new growth strategy, new business model and the new Brand "PAYBACK". Show less

    • Co-Founder & Managing Director
      • Jan 2003 - Jun 2006

      Overall responsibility for India and the US markets in Loyalty Marketing Overall responsibility for India and the US markets in Loyalty Marketing

    • Partner
      • 1997 - 2002

      Joined the firm as a Sr. Consultant in 1997 and became a Partner at the firm in 2000. Worked closely with Regis McKenna, a technology marketing legend in Silicon Valley. Focused on delivering strategic marketing and business strategy consulting to large and small technology and technology enabled firms that were looking to create new market categories. While at the firm, I was privileged to work with many of the Silicon Valley startups that were at the cutting edge of creating new markets… Show more Joined the firm as a Sr. Consultant in 1997 and became a Partner at the firm in 2000. Worked closely with Regis McKenna, a technology marketing legend in Silicon Valley. Focused on delivering strategic marketing and business strategy consulting to large and small technology and technology enabled firms that were looking to create new market categories. While at the firm, I was privileged to work with many of the Silicon Valley startups that were at the cutting edge of creating new markets (e.g. infrastructure to manage ebusiness, networked storage, security management, e-business, web services, wireless data services, CRM, Home Automation, Digital TV, Broadband over satellite/Cable/DSL etc.). I was also involved in helping raise funds for McKenna Ventures, a venture arm of the Mckenna group. Set up the early venture practice and led many projects in helping entrepreneurs and VCs incubate new business ideas. Show less Joined the firm as a Sr. Consultant in 1997 and became a Partner at the firm in 2000. Worked closely with Regis McKenna, a technology marketing legend in Silicon Valley. Focused on delivering strategic marketing and business strategy consulting to large and small technology and technology enabled firms that were looking to create new market categories. While at the firm, I was privileged to work with many of the Silicon Valley startups that were at the cutting edge of creating new markets… Show more Joined the firm as a Sr. Consultant in 1997 and became a Partner at the firm in 2000. Worked closely with Regis McKenna, a technology marketing legend in Silicon Valley. Focused on delivering strategic marketing and business strategy consulting to large and small technology and technology enabled firms that were looking to create new market categories. While at the firm, I was privileged to work with many of the Silicon Valley startups that were at the cutting edge of creating new markets (e.g. infrastructure to manage ebusiness, networked storage, security management, e-business, web services, wireless data services, CRM, Home Automation, Digital TV, Broadband over satellite/Cable/DSL etc.). I was also involved in helping raise funds for McKenna Ventures, a venture arm of the Mckenna group. Set up the early venture practice and led many projects in helping entrepreneurs and VCs incubate new business ideas. Show less

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Project Lead & Sr. Engineer
      • Oct 1988 - Apr 1994

      Worked on designing and implementing complex EDA systems Worked on designing and implementing complex EDA systems

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. Member of Technical Staff
      • Oct 1987 - Oct 1988

      Part of the R&D team responsible for designing and building the next generation mainframe system Part of the R&D team responsible for designing and building the next generation mainframe system

    • Semiconductor Manufacturing
    • 400 - 500 Employee
    • Sr. CAD Engineer
      • Aug 1986 - Oct 1987

      Part of CAD R&D team. Worked on developing layout and timing analysis software tools required for designing and building complex semiconductor chips Part of CAD R&D team. Worked on developing layout and timing analysis software tools required for designing and building complex semiconductor chips

Education

  • University of California, Berkeley, Haas School of Business
    MBA, Entrepreneurship, High-Tech Marketing
    1994 - 1996
  • The University of Georgia
    Master's, Applied Mathematical Sciences & Computer Science
    1984 - 1986
  • National Institute of Technology, Tiruchirappalli
    BE (Hons), Electronics & Communication Enginnering
    1979 - 1984

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