María Varela

Head of Marketing at Motive.co
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Gijón, Principality of Asturias, Spain, ES
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Alvaro Corujo Fernández

He colaborado codo con codo con María en creación de contenidos digitales y marketing online. La considero una apasionada de la creatividad digital, siempre al día con las últimas tendencias e innovaciones tecnológicas.

Ángel Fernández Arrizabalaga

Recomiendo a María por su capacidad de trabajo, por ser una profesional organizada y entusiasta y por "hacer fácil lo difícil".

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Product Marketing Manager Certified
    Product Marketing Alliance
    Feb, 2023
    - Sep, 2024
  • UX Writing
    MrMarcel School
    Mar, 2021
    - Sep, 2024

Experience

  • Motive.co
    • Spain
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing
      • Jul 2021 - Present

      Launch of Motive Commerce Search and leading the Marketing and Communication department inside Motive.co under the strategy and alignment of our holding Empathy.co and CMO. » Implementation of Marketing and Communication Plan: Awareness generation, PR, branded content, media and partners. Paid Media. Social Ads. Internal and external events end-to-end management. Lead generation and nurturing in SAAS B2B distribution models. » Strategy and implementation of roadmaps and product launch campaigns: Support to all Go to Market (G2M) teams. Narrative and content plan: product content, newsletters, updates and new features. Marketing research. Audience research. Competitors analysis. Privacy Studios. Soft and Hard Launch campaign. Monitoring. Reporting. Metrics. Key Performance. » Operations & Team Leadership Creation of the team, department, documentation, processes, career path, skills and goals. Onboarding and mentoring of new members. Project management in agile environments with SCRUM and Atlassian ecosystem (Jira, Confluence). Show less

  • Empathy.co
    • Spain
    • Software Development
    • 100 - 200 Employee
    • Product Marketing at Motive
      • Dec 2020 - Jul 2021

      I´m currently a part of the Amplify team at Empathy.co. My role is focused on managing the Marketing & Communication department of Motive.co, one of our holding companies, and we are dedicated full-time to the launch and development of Motive Commerce Search: A beautifully designed plug-and-play search experience built on trust that respects customer privacy. I´m currently a part of the Amplify team at Empathy.co. My role is focused on managing the Marketing & Communication department of Motive.co, one of our holding companies, and we are dedicated full-time to the launch and development of Motive Commerce Search: A beautifully designed plug-and-play search experience built on trust that respects customer privacy.

  • Neozink
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Key Account Marketing Manager
      • Dec 2018 - Dec 2020

      Key Account Manager and strategy and marketing consultant leading project management for different B2B and B2C account with a national scope. » I’m involved in the end-to-end management and advising our customers in the pre-sales process, helping them in the briefing development and needs and preparing creative proposals and fees within the following specialities: branding, corporate identity, web design and development, launch campaigns, content strategy and social media. - Marketing Plans: elaboration and implementation. Follow-up, performance and monitoring. - Product Positioning, message and brand study. - Analysis of market, competitors’ intelligence, branding and social media audit. - Launch campaigns. Lead, Coordinate teams, CRO performance, monitoring and KPI reporting. Show less

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Mentor
      • Jun 2017 - Jul 2019

      Collaboration as a member of the Google Developers Group (GDG) Community and Marketing Mentor in the edition of Google Launchpad Asturias. Google Launchpad is a week-long launch acceleration and pre-incubation programme for early-stage tech companies and startups. The mentor team helped with topics such as product strategy, UX and UI, technology, product marketing, G2M, business model development and communication skills. As a mentor, we used to implement agile methodology Google Design Sprint and perform viability follow-up of projects with the participants. I was delighted to contribute to this inspiring experience for more than three years as part of the Google GDG community, where I was also part of the organisation team, supporting Google's marketing, communication and event preparation activities in the editions of Google Women Techmakers, Google DevFest in Asturias or I Edicion Startup School with Google Campus Madrid and Tetuan Valley. 🌐 Stay tuned: https://www.womentechmakers.com/ https://developers.google.com/programs/launchpad/ Show less

  • Alisys
    • Spain
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Manager
      • Nov 2017 - Oct 2018

      Alisys is a technology company dedicated to B2B digitalisation with an international presence through Cloud and SAAS solutions for telecommunications services and the development of conversational intelligence solutions such as bots, chatbots and virtual assistants. My role was to conduct brand awareness and content in new international markets such as social robotics and the development of digital conversational products (bots, chatbots, Google virtual assistants). » Brand Awareness. Participating as exhibitor and coordinating communications at international technological events in the sector linked to digital transformation, AI and Digital Marketing (MWC Barcelona, MWC Shanghai, Digital Enterprise Show, OMExpo or IA Show among others.) » Branded Content. End-to-end coordination of awards ceremonies and events, writing specialised content for the sector, and generating media relationships in the tech industry. » Product Marketing Support in collaboration with our Product Marketing Manager (PMM) inside the department. » Partnerships. Collaboration with Softbank Robotics, a Japanese company and global leader in the manufacturing of social robots such as Pepper and NAO. Show less

  • AJE ASTURIAS
    • Spain
    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Manager
      • Jan 2012 - Feb 2016

      Management of projects end-to-end focused on innovation, adoption of new technologies and digital consultancy for entrepreneurs, start-ups, universities and early-stage companies. » Dynamisation and mentoring of the different groups in these innovation ecosystems by conducting launchers, networking events, one-to-one mentoring and creative workshops. Collaboration with regional media, stakeholders, partners and national associations. » Collaborated as a mentor in the development of agile business plans and models for entrepreneurs in the Talud de la Ería Coworking Space in collaboration with Oviedo Emprende and using agile and Lean startup frameworks such as Design Thinking, Visual Thinking, Canvas Business Model and Kanban and Scrum, among others. Show less

Education

  • GrowthHackingCourse
    Growth Marketing & Growth Hacking
    2020 - 2020
  • Universidad Rey Juan Carlos
    Postgrado, Inbound Marketing & Branded Content
    2016 - 2017
  • Universidad de Oviedo
    Licenciatura, Derecho
    2001 - 2007

Community

You need to have a working account to view this content. Click here to join now