Ulysse Vaquer

Digital Marketing Specialist at XGuard
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
Skills

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Bio

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5.0

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Jason Charron

Pendant notre collaboration chez AOD Marketing, j'ai pu constater ta connaissance des plateformes publicitaires en ligne, ta capacité à analyser les données et à optimiser les campagnes publicitaires était vraiment exceptionnelle. Je suis convaincu que ta contribution serait un atout précieux pour toute entreprise dans le domaine du marketing. Il me ferait un grand plaisir d'un jour retravaillé avec Ulysse.

Pierre Zanolli

Ulysse possède un talent avéré pour le marketing digital. Bienveillant, motivant et motivé, il est un analyste hors pair et un génie de la stratégie digitale. Je n’aurais pas pu compter sur un meilleur collaborateur : son sens du collectif et son attachement à l’humain sont évidents, et font de lui un professionnel compétent et unique.

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Credentials

  • Display & Video 360 Certification
    Google
    Oct, 2020
    - Sep, 2024
  • Optimize your Display & Video 360 campaign
    Google
    Oct, 2020
    - Sep, 2024
  • Apple Search Ads Certification
    Apple
    Nov, 2018
    - Sep, 2024

Experience

  • XGuard
    • Canada
    • Security and Investigations
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2021 - Present

      • Management of paid campaign strategies from A to Z for Lead Generation and E-com objectives through Google Ads, Facebook Ads, Microsoft Ads, Ad Network platform. • Updating and improving the website via Webflow. • Advanced analysis of Google Analytics data, Data Studio, Search Console. • Optimization of plans and budgets. • Supervision of the advertising creation. • Management of paid campaign strategies from A to Z for Lead Generation and E-com objectives through Google Ads, Facebook Ads, Microsoft Ads, Ad Network platform. • Updating and improving the website via Webflow. • Advanced analysis of Google Analytics data, Data Studio, Search Console. • Optimization of plans and budgets. • Supervision of the advertising creation.

  • AOD Marketing
    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Paid Media Analyst
      • Sep 2020 - Aug 2021

      • Daily management of Google Ads (search, shopping, display), Facebook, DV360, YouTube, LinkedIn, Microsoft Ads. • Setting up tracking, via GTM. • Create the audience and set up different re-marketing and display campaigns. • Define and manage the SEM strategy of our different clients: keyword research, campaign set-up, campaign optimization, conversion tracking validation • Generate weekly, monthly and quarterly reports for clients via Data Studio and Google Analytics (important metrics, goal tracking, revenue tracking and any other initiatives). Show less

  • Ad4Screen
    • France
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Traffic Manager
      • Sep 2018 - Jan 2020

      • Strategic and technical implementation of client campaigns (Apple, Google, Facebook / Instagram, Snapchat, Pinterest, RTB, etc.) major account • Management of media buying and campaign management in a ROIst logic • Define and frame client needs (planning, creatives, media mix, tracking...) • Setting up tests on new innovative media that meet the advertiser's objectives • Daily monitoring of campaigns, performance analysis and regular reporting to project teams • Strategic and technical implementation of client campaigns (Apple, Google, Facebook / Instagram, Snapchat, Pinterest, RTB, etc.) major account • Management of media buying and campaign management in a ROIst logic • Define and frame client needs (planning, creatives, media mix, tracking...) • Setting up tests on new innovative media that meet the advertiser's objectives • Daily monitoring of campaigns, performance analysis and regular reporting to project teams

  • BadBlock
    • France
    • Computer Games
    • Owner
      • Mar 2013 - Jan 2020

      • Management of a team of 80 volunteers • Management of the communication plan • Creation of products and web store • Management of the accounting and tax declaration process • Treatment of customer disputes (after-sales service) • Business Development • Animation and analysis of figures/results • Management of a team of 80 volunteers • Management of the communication plan • Creation of products and web store • Management of the accounting and tax declaration process • Treatment of customer disputes (after-sales service) • Business Development • Animation and analysis of figures/results

  • Les Sherpas
    • France
    • Higher Education
    • 1 - 100 Employee
    • Account Manager
      • Sep 2017 - Sep 2018

      • Acquisition de contacts via Facebook : 2521 / Salons : 110 • Rétention et gestion des 60 clients et 60 professeurs • Formation des Sherpas : 40 professeurs • Mise en place de reporting commercial et tracking des KPI • Note Google de la plateforme s’améliorant de 2,8 à 4,8/5 • Développement de l’activité de 18 à 60 clients long terme • Acquisition de contacts via Facebook : 2521 / Salons : 110 • Rétention et gestion des 60 clients et 60 professeurs • Formation des Sherpas : 40 professeurs • Mise en place de reporting commercial et tracking des KPI • Note Google de la plateforme s’améliorant de 2,8 à 4,8/5 • Développement de l’activité de 18 à 60 clients long terme

  • MBB Group
    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Media Pole Assistant
      • Aug 2016 - Sep 2017

      • Preparation of quotes according to the media agencies' plans. • Entering media campaigns (digital/radio/press/tv/poster) on Media Manager. • Generation of insertion orders and transmission to the advertising agencies for Digital and Press. • Interface with advertising agencies for campaign follow-up and invoicing. • Management and follow-up of contracts Exchange and delegation of payment (advertising agencies, advertisers, agencies). • Processing of campaign invoicing: reconciliation, pre-entry and lettering of support invoices, follow-ups with advertising agencies and disputes management. • Preparation of sales pitches meetings (advertisers/agencies). Show less

Education

  • NEOMA Business School
    M2 - Ms Marketing et Data Analytics, Marketing
    2018 - 2019
  • Institut Supérieur de Gestion
    M1 - Master of Science Digital Marketing & e-Business
    2017 - 2019
  • ISEFAC Alternance
    Bac + 3 Sales and Marketing Management, Marketing
    2016 - 2017
  • Sophie Germain Hight School
    Bac + 2 Banking, business, finance and commercial bank law, Droit bancaire, des affaires, de la finance et des valeurs mobilières
    2014 - 2016

Community

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