Tyler Wellington
Marketing Operations Senior Manager at Scene Health- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
Topline Score
Bio
Alba Vargas Jiménez
Tyler es un excelente estratega de marketing. Entiende con exactitud los retos empresariales de sus clientes y sabe planificar, implementar y monitorizar una estrategia acorde para conseguir macro objetivos. Tyler es un jugador en equipo. Disfruta compartiendo éxitos con sus compañeros y está abierto a cualquier tipo de feedback que después integra en su día a día para garantizar una mejora continua. Es un marketer versátil al que no dudaría en recomendar para cualquier puesto de marketing o de cara a proyecto con cliente.
Diana Liechty
When Tyler was hired his starting role changed somewhat significantly shortly after he was hired which made his initial few months much tougher than the average start at HubSpot - despite that usually challenging circumstance not only did he adapt flawlessly, he was even voted as the MVP New Hire from his starting class which spanned new hires from multiple teams including folks who were not affected by the extra challenges he faced. Not only is Tyler an incredibly capable worker who can learn quickly and adapt easily to change, he's also just really nice. To this day he's one of my favorite colleagues I've worked with and anyone who works with him would say the same thing - that he's a personable, empathetic, and truly thoughtful person and as a result he drives consistent and high quality results for the people he works for and with. In short, whatever role he's in I have no doubt he excels and any team would be lucky to have him!
Alba Vargas Jiménez
Tyler es un excelente estratega de marketing. Entiende con exactitud los retos empresariales de sus clientes y sabe planificar, implementar y monitorizar una estrategia acorde para conseguir macro objetivos. Tyler es un jugador en equipo. Disfruta compartiendo éxitos con sus compañeros y está abierto a cualquier tipo de feedback que después integra en su día a día para garantizar una mejora continua. Es un marketer versátil al que no dudaría en recomendar para cualquier puesto de marketing o de cara a proyecto con cliente.
Diana Liechty
When Tyler was hired his starting role changed somewhat significantly shortly after he was hired which made his initial few months much tougher than the average start at HubSpot - despite that usually challenging circumstance not only did he adapt flawlessly, he was even voted as the MVP New Hire from his starting class which spanned new hires from multiple teams including folks who were not affected by the extra challenges he faced. Not only is Tyler an incredibly capable worker who can learn quickly and adapt easily to change, he's also just really nice. To this day he's one of my favorite colleagues I've worked with and anyone who works with him would say the same thing - that he's a personable, empathetic, and truly thoughtful person and as a result he drives consistent and high quality results for the people he works for and with. In short, whatever role he's in I have no doubt he excels and any team would be lucky to have him!
Alba Vargas Jiménez
Tyler es un excelente estratega de marketing. Entiende con exactitud los retos empresariales de sus clientes y sabe planificar, implementar y monitorizar una estrategia acorde para conseguir macro objetivos. Tyler es un jugador en equipo. Disfruta compartiendo éxitos con sus compañeros y está abierto a cualquier tipo de feedback que después integra en su día a día para garantizar una mejora continua. Es un marketer versátil al que no dudaría en recomendar para cualquier puesto de marketing o de cara a proyecto con cliente.
Diana Liechty
When Tyler was hired his starting role changed somewhat significantly shortly after he was hired which made his initial few months much tougher than the average start at HubSpot - despite that usually challenging circumstance not only did he adapt flawlessly, he was even voted as the MVP New Hire from his starting class which spanned new hires from multiple teams including folks who were not affected by the extra challenges he faced. Not only is Tyler an incredibly capable worker who can learn quickly and adapt easily to change, he's also just really nice. To this day he's one of my favorite colleagues I've worked with and anyone who works with him would say the same thing - that he's a personable, empathetic, and truly thoughtful person and as a result he drives consistent and high quality results for the people he works for and with. In short, whatever role he's in I have no doubt he excels and any team would be lucky to have him!
Alba Vargas Jiménez
Tyler es un excelente estratega de marketing. Entiende con exactitud los retos empresariales de sus clientes y sabe planificar, implementar y monitorizar una estrategia acorde para conseguir macro objetivos. Tyler es un jugador en equipo. Disfruta compartiendo éxitos con sus compañeros y está abierto a cualquier tipo de feedback que después integra en su día a día para garantizar una mejora continua. Es un marketer versátil al que no dudaría en recomendar para cualquier puesto de marketing o de cara a proyecto con cliente.
Diana Liechty
When Tyler was hired his starting role changed somewhat significantly shortly after he was hired which made his initial few months much tougher than the average start at HubSpot - despite that usually challenging circumstance not only did he adapt flawlessly, he was even voted as the MVP New Hire from his starting class which spanned new hires from multiple teams including folks who were not affected by the extra challenges he faced. Not only is Tyler an incredibly capable worker who can learn quickly and adapt easily to change, he's also just really nice. To this day he's one of my favorite colleagues I've worked with and anyone who works with him would say the same thing - that he's a personable, empathetic, and truly thoughtful person and as a result he drives consistent and high quality results for the people he works for and with. In short, whatever role he's in I have no doubt he excels and any team would be lucky to have him!
Credentials
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The Fundamentals & Essentials of Marketing Operations
MarTech AllianceSep, 2021- Sep, 2024 -
Oracle Eloqua Marketing Cloud Service 2019 B2B Master
OracleNov, 2019- Sep, 2024 -
Scrum Master
Scrum ManagerMar, 2018- Sep, 2024 -
HubSpot Sales Software
HubSpot AcademyAug, 2021- Sep, 2024 -
Marketo Certified Expert
MarketoNov, 2018- Sep, 2024 -
Google Analytics
GoogleAug, 2018- Sep, 2024 -
Inbound Certification
HubSpotMar, 2016- Sep, 2024 -
Content Marketing Certification
HubSpotFeb, 2017- Sep, 2024 -
HubSpot Sales Software Certification
HubSpotOct, 2016- Sep, 2024 -
HubSpot Certification
HubSpotApr, 2016- Sep, 2024 -
Email Marketing Certification
HubSpotMay, 2016- Sep, 2024 -
Inbound Sales Certification
HubSpotMay, 2016- Sep, 2024
Experience
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Scene Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Operations Senior Manager
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Jun 2023 - Present
- Champion marketing automation tools, project management processes, and communication tools to improve marketing’s efficiency and effectiveness to meet annual revenue goals - Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars. - Deepen our understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand… Show more - Champion marketing automation tools, project management processes, and communication tools to improve marketing’s efficiency and effectiveness to meet annual revenue goals - Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars. - Deepen our understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand awareness - Support both B2B and B2C efforts - Act as HubSpot admin and manage other MarTech stack Show less - Champion marketing automation tools, project management processes, and communication tools to improve marketing’s efficiency and effectiveness to meet annual revenue goals - Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars. - Deepen our understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand… Show more - Champion marketing automation tools, project management processes, and communication tools to improve marketing’s efficiency and effectiveness to meet annual revenue goals - Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars. - Deepen our understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand awareness - Support both B2B and B2C efforts - Act as HubSpot admin and manage other MarTech stack Show less
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Self-employed
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Real Estate
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1 - 100 Employee
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Digital Marketing Consultant
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Jul 2018 - Aug 2023
- Works with a range of clients to build and implement digital marketing strategies - Consults on a range of topics including content marketing, SEO, buyer persona development, HubSpot implementations, and Marketing platform campaign and process optimization - Works with a range of clients to build and implement digital marketing strategies - Consults on a range of topics including content marketing, SEO, buyer persona development, HubSpot implementations, and Marketing platform campaign and process optimization
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Jobcase, Inc.
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United States
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Software Development
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100 - 200 Employee
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Marketing Operations Manager
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Jun 2022 - Dec 2022
- Developed processes and reports to show marketing performance at top of funnel and marketing influenced opportunities - Implemented paid social campaigns and reporting across multiple channels - Collaborated with Sales Enablement team to implement sales email automation tools and lead prospecting workflow processes - Migrated to GA4 and managed goal tracking and web performance reporting - Managed Marketo account of over 500k contacts and implemented email marketing consent best… Show more - Developed processes and reports to show marketing performance at top of funnel and marketing influenced opportunities - Implemented paid social campaigns and reporting across multiple channels - Collaborated with Sales Enablement team to implement sales email automation tools and lead prospecting workflow processes - Migrated to GA4 and managed goal tracking and web performance reporting - Managed Marketo account of over 500k contacts and implemented email marketing consent best practices Show less - Developed processes and reports to show marketing performance at top of funnel and marketing influenced opportunities - Implemented paid social campaigns and reporting across multiple channels - Collaborated with Sales Enablement team to implement sales email automation tools and lead prospecting workflow processes - Migrated to GA4 and managed goal tracking and web performance reporting - Managed Marketo account of over 500k contacts and implemented email marketing consent best… Show more - Developed processes and reports to show marketing performance at top of funnel and marketing influenced opportunities - Implemented paid social campaigns and reporting across multiple channels - Collaborated with Sales Enablement team to implement sales email automation tools and lead prospecting workflow processes - Migrated to GA4 and managed goal tracking and web performance reporting - Managed Marketo account of over 500k contacts and implemented email marketing consent best practices Show less
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Hypertherm
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Automation Specialist
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Apr 2019 - Jun 2022
• Manages marketing contact database management and segmentation • Leads Eloqua - CRM integration and data structure design • Builds automated customer journeys for multiple product lines for global audiences • Creates marketing dashboard reports and providing insights to the executive team • Works with sales leaders to create a lead-to-order management process • Manages marketing contact database management and segmentation • Leads Eloqua - CRM integration and data structure design • Builds automated customer journeys for multiple product lines for global audiences • Creates marketing dashboard reports and providing insights to the executive team • Works with sales leaders to create a lead-to-order management process
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Senior Strategy Consultant
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Sep 2017 - Jun 2018
• Developed agile digital marketing strategies for prospective clients and all active clients • Assisted sales team by attending sales meetings to provide in-depth subject matter expertise • Maintained an 89% close rate when involved in sales opportunities • Created training documentation and playbooks for internal and client facing situations • Evaluated software solutions to improve business functions and scalability • Implemented internal software solutions and created and… Show more • Developed agile digital marketing strategies for prospective clients and all active clients • Assisted sales team by attending sales meetings to provide in-depth subject matter expertise • Maintained an 89% close rate when involved in sales opportunities • Created training documentation and playbooks for internal and client facing situations • Evaluated software solutions to improve business functions and scalability • Implemented internal software solutions and created and held training company wide Show less • Developed agile digital marketing strategies for prospective clients and all active clients • Assisted sales team by attending sales meetings to provide in-depth subject matter expertise • Maintained an 89% close rate when involved in sales opportunities • Created training documentation and playbooks for internal and client facing situations • Evaluated software solutions to improve business functions and scalability • Implemented internal software solutions and created and… Show more • Developed agile digital marketing strategies for prospective clients and all active clients • Assisted sales team by attending sales meetings to provide in-depth subject matter expertise • Maintained an 89% close rate when involved in sales opportunities • Created training documentation and playbooks for internal and client facing situations • Evaluated software solutions to improve business functions and scalability • Implemented internal software solutions and created and held training company wide Show less
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HubSpot
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United States
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Software Development
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700 & Above Employee
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Implementation Specialist
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Mar 2016 - Sep 2017
- Managed funnel of 30+ clients at a time across all industries (over 200 clients in total) - Responsible for onboarding new clients to achieve goals for first Inbound marketing campaign - Configured tool set to address specific customer challenges - Conducted tool trainings on all HubSpot tools including: Marketing, Sales, CRM, and Paid Ads - Held weekly client check-in calls for training, troubleshooting, and project management - Managed funnel of 30+ clients at a time across all industries (over 200 clients in total) - Responsible for onboarding new clients to achieve goals for first Inbound marketing campaign - Configured tool set to address specific customer challenges - Conducted tool trainings on all HubSpot tools including: Marketing, Sales, CRM, and Paid Ads - Held weekly client check-in calls for training, troubleshooting, and project management
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Skyword Inc.
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Movies, Videos, and Sound
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1 - 100 Employee
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Customer Success Manager
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Mar 2014 - Mar 2016
- Support a portfolio of clients licensing the Skyword platform - Train clients on the Skyword platform and content marketing best‐practices - Configure content marketing programs to address client challenges - Monitor and oversee clients’ usage of the Skyword platform - Educate clients on feature enhancements and evolution of the Skyword platform - Identify opportunities to expand the client relationship and drive contract renewals - Build solid client relationships - Work… Show more - Support a portfolio of clients licensing the Skyword platform - Train clients on the Skyword platform and content marketing best‐practices - Configure content marketing programs to address client challenges - Monitor and oversee clients’ usage of the Skyword platform - Educate clients on feature enhancements and evolution of the Skyword platform - Identify opportunities to expand the client relationship and drive contract renewals - Build solid client relationships - Work internally, across departments, to deliver compelling solutions for our clients Show less - Support a portfolio of clients licensing the Skyword platform - Train clients on the Skyword platform and content marketing best‐practices - Configure content marketing programs to address client challenges - Monitor and oversee clients’ usage of the Skyword platform - Educate clients on feature enhancements and evolution of the Skyword platform - Identify opportunities to expand the client relationship and drive contract renewals - Build solid client relationships - Work… Show more - Support a portfolio of clients licensing the Skyword platform - Train clients on the Skyword platform and content marketing best‐practices - Configure content marketing programs to address client challenges - Monitor and oversee clients’ usage of the Skyword platform - Educate clients on feature enhancements and evolution of the Skyword platform - Identify opportunities to expand the client relationship and drive contract renewals - Build solid client relationships - Work internally, across departments, to deliver compelling solutions for our clients Show less
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LogMeIn
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United States
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Software Development
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700 & Above Employee
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User Services Representative- English and Spanish
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Jun 2012 - Feb 2014
- Managed international inbound sales and support queries in both Spanish and English via phone and email - Created user facing content for Spanish speaking user base for technical and promotional materials - Provided level one technical support for full Logmein remote access software suite - Educated users to improve product/feature usage and customer satisfaction - On-boarded new employees as a mentor, training on work flow and support/sales techniques - Highest ranking team… Show more - Managed international inbound sales and support queries in both Spanish and English via phone and email - Created user facing content for Spanish speaking user base for technical and promotional materials - Provided level one technical support for full Logmein remote access software suite - Educated users to improve product/feature usage and customer satisfaction - On-boarded new employees as a mentor, training on work flow and support/sales techniques - Highest ranking team member in customer satisfaction 5.1/6 - Collaborated across departments with the sales team to close large sales opportunities and create new leads - Achieved 110% of annual sales quota for 2013 Show less - Managed international inbound sales and support queries in both Spanish and English via phone and email - Created user facing content for Spanish speaking user base for technical and promotional materials - Provided level one technical support for full Logmein remote access software suite - Educated users to improve product/feature usage and customer satisfaction - On-boarded new employees as a mentor, training on work flow and support/sales techniques - Highest ranking team… Show more - Managed international inbound sales and support queries in both Spanish and English via phone and email - Created user facing content for Spanish speaking user base for technical and promotional materials - Provided level one technical support for full Logmein remote access software suite - Educated users to improve product/feature usage and customer satisfaction - On-boarded new employees as a mentor, training on work flow and support/sales techniques - Highest ranking team member in customer satisfaction 5.1/6 - Collaborated across departments with the sales team to close large sales opportunities and create new leads - Achieved 110% of annual sales quota for 2013 Show less
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Education
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2007 - 2011
Davidson College
B.A., Spanish, Economics
Community
