Experience

Lord Nelson Hotel & Suites
• Canada
• Hospitality
• 1 - 100 Employee
• Senior Sales Manager

  • Jan 2018 - Present

SilverBirch Hotels & Resorts
• Canada
• Hospitality
• 100 - 200 Employee
• Area Sales Manager - Atlantic Canada

  • Jan 2015 - Jan 2018

New Castle Hotels & Resorts - Westin Nova Scotian
• Sales Manager - Corporate and Union

  • May 2014 - Dec 2014


Choice Hotels Canada

• Canada
• Hospitality
• 1 - 100 Employee

• National Account Manager

  • Feb 2013 - Dec 2013

  Choice Hotels Canada (CHC), part of Choice Hotels International (CHI), is the largest hotel franchisor in Canada with over 300 hotels and 23,000 rooms. Through Choice Hotel Canada’s new extended stay program, served as the extended stay and government expert representing CHC's four extended stay hotels and provided sales support for 300 hotels. Developed a comprehensive research report on lodging strategies for the Canadian extended stay marketplace and government sector with recommendations to drive revenue growth and guide in future program and service development for their portfolio of more than 300 hotels. This program was discontinued.



Extended Stay America

• United States
• Hospitality
• 700 & Above Employee

• Key Account Director - Canada

  • Jul 2012 - Feb 2013

  Extended Stay America, Inc., the largest owner/operator of company-branded hotels in North America, owns and operates 684 mid-priced extended stay hotels in the U.S. and Canada comprising approximately 76,200 rooms under core brand Extended Stay America and other brands.Responsible for Canadian corporate accounts and government sector sales in North America. During my time with Extended Stay Hotels I executed sales and key account management strategies contributing to the success of our hotel portfolio through positive brand awareness, increased participation in preferred hotel programs, strategic alliances and achievement of revenue targets within a diverse account base of federal, provincial and municipal government departments, Crown corporations and agencies, Embassies and High Commissions, corporations, associations and non-profit sectors.

• Director of Government Sales - Canada

  • Apr 2007 - Jul 2012

  Successfully introduced the value of Extended Stay Hotels and exceeded annual sales targets within Canadian and foreign government sectors through an extended period of major government cuts culminating in strong revenue growth for the three Canadian hotels. Awarded Government of Canada National Master Standing Offer status for all bids submitted for Canadian and US hotels from 2007-2012. This status and new contract awards resulted in expanded revenue for US hotels. Frequent tasks: travel for client meetings, sales blitzes and site tours, RFP bid responses and contracting for rooms, meeting facilities and catering. Filled interim Director of Sales role for Extended Stay Deluxe Ottawa Downtown on multiple occasions (cumulative - one year) working with private and public sectors. The property offers 212 rooms and 5,000 Sq. Ft of catered conference facilities. Assisted other properties with DOS support as needed.



Bentall Investment Management

• Leasing and Marketing Manager - 50 Laurier

  • May 2005 - Apr 2007

  One of North America’s largest privately owned real estate investment advisors and providers of real estate services with properties totaling over $31.5 billion. Working closely with Realstar property management and gordongroup agency of record implementing comprehensive sales and marketing strategies we successfully rebranded a high-end, downtown apartment building with 45 percent occupancy, to Ottawa’s most sought after luxury rental address, stabilized at 100 percent occupancy within two years. Core sales targets were exceeded by 10 percent six months ahead of contract deadline. Firm brand recognition and a broad client and referral base were established within the public and private sector. • 50 Laurier recognized as 'Bentall’s Leading Canadian Portfolio' by 2006 JD Power survey.



BMR Direct

• United Kingdom
• Hospitals and Health Care

• Business Development Manager

  • 2004 - 2005

  An Ottawa-based marketing firm specializing in direct mail and new electronic marketing and communications solutions. Successfully introduced and generated new business for the electronic marketing and communications solutions division and direct mail division within Ottawa’s public, private and non-profit sectors. Awarded a major government contract for a complete ‘concept to delivery’ e-marketing solution. Products and services include; Multimedia, e-Marketing, Web and CD/DVD ROM Development, Print Design, Direct Mail.



Protus IP Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• Corporate Account Executive (previous - Sales Manager)

  • 2000 - 2004

  A leading North American provider of Software-as-a-Service (SaaS) business messaging, communication services and solutions for fax, voice and email communications. Acquired by j2 Global Communications. Successfully introduced Internet business messaging services throughout North America. Named to the Million Dollar Club for exceptional sales achievement. Led the development and expansion of the inside sales team to five representatives. Developed and implemented innovative and highly-effective sales strategies through intensive prospecting, meetings and tradeshows in Canada and the US resulting in key account and strategic alliance acquisition in key markets: Associations, Travel/Hospitality, Manufacturing, Financial, Public Relations, Pharmaceutical and Telecom



Xerox Canada

• Account Manager

  • 1997 - 1999

  Xerox is the world’s leading enterprise for business process and document management. With a broad portfolio of technology and services, Xerox enables businesses to operate more efficiently and effectively. Through a consultative approach with senior level contacts, introduction of productive document management solutions and effective sales strategies, sales targets were surpassed in a downtown Ottawa territory for a wide range of new high-end digital network solutions and traditional office equipment. Accounts included high tech companies, embassies, associations, retailers, law and consulting firms, unions and manufacturers.