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Bio

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Tracy Shumaker is a seasoned marketing professional with extensive experience in digital marketing, brand development, and project management. With a strong educational background in business administration and fine arts, she has honed her skills in creative direction, marketing communications, and leadership. Tracy has held various roles in marketing, including Digital Marketing Consultant, Marketing Director, and Marketing Manager, and has worked with prominent companies such as IT Governance USA Inc., Risk Crew, and CACI International Inc./VW International.

Experience

    • Digital Marketing Manager
  • TS Marketing & Design
    • Mesa, Arizona, United States
    • Digital Marketing Consultant
      • Jan 2023 - Present
      • Mesa, Arizona, United States
  • Risk Crew
    • London, United Kingdom
    • Marketing Director
      • Aug 2019 - Dec 2022
      • London, United Kingdom

      Establish and direct the marketing strategy to align with business goals. Generate brand awareness and create demand by using a variety of marketing channels and tactics including, but not limited to, the website & blog, events, conferences and professional associations, targeted events, serv...

  • IT Governance USA Inc.
    • Ely, Cambridgeshire
    • Executive Business Manager
      • May 2018 - May 2019
      • Ely, Cambridgeshire

      Established the North America business, opened the New York office, recruited and managed a team to include marketing, sales and consultants.Identified emerging local markets and products for short to long-term growth strategy. Collaborated with company subsidiaries’ Marketing Managers and Execut...

  • IT Governance Ltd
    • Ely, Cambridgeshire
    • Digital Marketing Manager
      • Oct 2016 - Apr 2018
      • Ely, Cambridgeshire

      Oversaw all North America digital marketing efforts. Identified new products and services for the North American market.Created strategic marketing plans and campaigns to establish the US brand and grow the market in finance, technology and finance sectors. Tracked campaign KPIs to evaluate succe...

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Marketing Manager
      • Sep 2014 - Feb 2016

      Enhanced dealer and distributor support network through creating variable promotional programs, lead generation, e-mail marketing, advertising, and social media. Provided marketing materials and consulting to global distributors. Managed an e-Commerce website for all branded collateral, sales tools, and product.Oversaw all internal and external communications for nine brands. Planned and managed event marketing to include annual sales meetings and industry trade shows. Directed advertising and marketing budgets.

    • eMarketing Coordinator
      • Apr 2012 - Aug 2014

      Determined marketing objectives and prepared strategic plans to promote over 80 products. Planned product releases and developed collateral that included print materials, e-mail blasts, websites, and e-Commerce to support over 300+ dealers worldwide. Led online marketing programs for lead generation, developed systems and procedures to ensure optimal lead utilisation. Restructured and enhanced 10 websites, dealer and owner resource sites. Organised national and international exhibitions and seminars.

  • CACI International Inc / VW International
    • Las Vegas, NV / Bitburg, Germany
    • Database Sustainment Specialist
      • Mar 2008 - Apr 2012
      • Las Vegas, NV / Bitburg, Germany

      Provided project management, coordinated maintenance between 5 different German and American contractors to sustain real property for 20 facilities. Streamlined project timelines, supported life cycle management, identified trends and created new processes. Created brochures, signage and displays...

    • Marketing Volunteer
      • 2007 - 2008

      Created marketing materials to include brochures, flyers, and digital media to reach an audience of over 4,000 individuals.

    • Assistant Marketing Manager
      • 2005 - 2007

      Led a team to produce marketing event and promotional collateral for 30 agencies that reached 8200 individuals. Managed all projects, ensured branding standards—creating unified brands. Identified demographics and trends, then formulated marketing plans with new strategies to reach target groups. Maintained the organization’s website with daily events and promotions.

  • Miller Brooks Inc.
    • Zionsville, IN
    • Art Director
      • 2003 - 2003
      • Zionsville, IN

      Conceptualized and created websites, online advertising graphics and print collateral.

  • ASML
    • Tempe, AZ
    • Marketing Specialist
      • 2001 - 2003
      • Tempe, AZ

      Oversaw product marketing materials to include print collateral, video, and online media. Coordinated with Sales, IT, HR, corporate marketing, and advertising/design firms. This resulted in a unified brand presence. Designed promotional trade show collateral, an event website and other print mate...

  • Miller Brooks Inc.
    • Zionsville, IN
    • Art Director
      • 1998 - 2000
      • Zionsville, IN

      Designed print collateral, web sites and other online media for clients that included Delta Faucet, Whirlpool and RCA Latin America. Determined client needs, created plans of brand redevelopment and educated clients on branding initiatives. Directed product photo shoots. Supervised, trained and m...

    • Art Assistant
      • 1997 - 1997
      • Indianapolis, IN

      Assisted the Creative Director in article placement, photo shoots, designing ads and pagination.

Education

  • 2005 - 2008
    University of Phoenix
  • 1993 - 1998
    Indiana University-Purdue University at Indianapolis

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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